# Amy Dongeun Lee

> UX/UI, Visual Design Director

Location: Sunnyvale, California, United States
Profile: https://flows.cv/amydongeunlee

I’m a multidisciplinary product design leader shaping intelligent, human-centered experiences across global ecosystems. My work blends systems thinking with refined visual craft—transforming complexity into clarity, and data into emotionally resonant moments.
Most recently, I led the conceptual and UX direction for an Agentic AI financial initiative, designing anticipatory experiences that empower people with proactive, trustworthy guidance.
I build products that elevate everyday life—where intelligence feels intuitive, technology feels personal, and design strengthens the connection between people, their choices, and their world.

## Work Experience
### UX Design Lead / Creative Director @ JPMorgan Chase & Co.
Jan 2022 – Present | New York, United States
- Agentic AI Initiative: Led end-to-end UX and visual design for agentic AI prototypes, defining prompt-
driven flows and interaction patterns for multi-modal agent behavior.

- Data-Viz Framework: Spearheaded a high-efficiency data visualization and universal messaging system for Chase, simplifying complex metrics into scannable, actionable insights.

- Strategic Vision: Led visual direction and North Star design system for Chase’s digital platform, including account wallet and dashboard UX.

- Inclusive Design: Advocated accessibility standards and inclusive design practices across key products.

### Design Director @ Unknown
Jan 2021 – Jan 2022 | New York and California, United States
- BMW AI & EV Projects: Designed a tablet-based AI assistant and EV educational apps, merging automotive innovation with intuitive UI.

- Brand Identity: Rebranded lifestyle label URBAN FOX, building a cohesive identity and scalable digital presence.

### UX Team Lead and Senior Design Director @ Samsung Card
Jan 2017 – Jan 2020 | Seoul, South Korea
- Design Leadership: Directed UX and visual design for 30+ digital financial services and 8 native apps;
promoted to Head of UX within a year.

- Fintech Platforms: Directed UX and visual design for Samsung Card’s flagship mobile app, launching
multiple generations of Android and iOS applications serving millions of users.
* Awards: Mobile Awards Korea (App of the Year), National Customer Satisfaction Index Awards(Grand Prize), Korean Customer Satisfaction Index (The Grand Prize)

- AI / Conversational product: Led UX design for Samsung Card’s conversational AI assistant ‘Chatbot
Sam’ simplifying financial services and customer interactions.
* Awards: iF Design Award, Mobile Awards Korea (Gold Medal), Korea IT Fair Awards (2nd Prize in New Tech)

- Digital Service Platforms: Designed digital service experiences extending Samsung Card’s platform beyond finance into lifestyle services including insurance, travel, shopping, automotive services, and children’s education platforms such as Kids GomGom.
* Awards: iF World Design Award

- Design Systems: Created Samsung Card’s modular design system ‘SNACK’ enabling quick, scalable use of reusable UI components and interaction patterns across digital financial platforms.

### Lead Product Designer @ Yahoo!
Jan 2011 – Jan 2016 | California, USA
- Glanceable Data Visualization: Led end-to-end UX and visual system design for Yahoo Weather across
iOS, Android, and watchOS, translating complex weather data into intuitive visual hierarchies optimized for mobile and wearable experiences.
* Awards: Apple Design Award, Apple App Store Best of, Webby Awards (Best Visual Design), Lovie
Awards Europe, IDEA Awards Bronze, and Crunchies Awards.

- Global Product Lead: Led product design across Yahoo’s global consumer platforms including Yahoo
Sports, Yahoo Esports, Yahoo.com, Apple TV apps, and streaming experiences.

- Design Systems: Contributed to the development of Yahoo’s global design system used across web
products and applications.

### Head of Design @ SJ Communication
Jan 2006 – Jan 2011 | New York, USA
- Project Lead: Led UI and visual design projects for clients including LG Home Electronics and Samsung SDS.

- Creative Direction: Directed branding and editorial design projects for Ravensburger and U.S. market launches.

### Art Director @ Freelance
Jan 2003 – Jan 2006 | Seoul, Korean and New York, USA
- Web design Projects: Launched B2B Website 'buyerstart.com', Launched corporate website of Se-won Global, Launched corporate website of CLeports

- Brand Identity:  Created Brand Identity for RICE (Recycle Ink Cartridge Experts), Manhattan Mission Church, CLeports 2005, Sunny Seafood 2005, Yes My Lord Community Church, Buyerstart.com, 

- Created editorial materials for 'Dreams of a Picture Bride' play (Sponsored by Smithsonian at National Museum of Natural History)

### Lead designer of Mobile Department @ Daum Communication Co. Ltd.
Jan 2001 – Jan 2002 | Seoul, Korea
- Mobile Platforms: Contributed to the design of early mobile internet services including Daum Mail,
Daum Cafe, and Daum Finance, helping shape Korea’s early mobile UX landscape.

- Training Junior Designers: Mentoring and training new or junior designers

### Web Designer @ Samsung SDS Co. Ltd.
Jan 2000 – Jan 2001 | Seoul, Korea
- Contributed to the launch of Samsung’s early enterprise B2B web platform.

### Web Designer @ Korea Telecom Hitel Co., Ltd.
Jan 1998 – Jan 1999 | Seoul, Korea
- Contributed to the launch of hitel.com

- Launched Hitel corporate community website


## Education
### School of Visual Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/amy-dongeun-lee-9b914232

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Source: https://flows.cv/amydongeunlee
JSON Resume: https://flows.cv/amydongeunlee/resume.json
Last updated: 2026-04-13