# Amy H. > Principal Product Designer @Walmart | Platform & Design Systems, Architect Location: San Mateo, California, United States Profile: https://flows.cv/amyh2 I’m a Principal Product Designer operating at the platform and systems architecture level, focused on building enterprise-scale UX infrastructure rather than standalone product features. At Walmart, I own design systems as production infrastructure — spanning information architecture, visual language strategy, tokenization, automation, and design-to-code workflows. My work supports internal tools, B2B platforms, and consumer-facing products at massive scale. I specialize in: - Platform-level design systems that serve multiple products and audiences - End-to-end workflows from Figma → Tokens → Storybook/Github → Code - Internal tooling and automation that enable self-serve adoption (not manual enablement) - Balancing visual language evolution with long-term system stability - Partnering with engineering and design leadership as a peer to drive platform strategy Increasingly, my focus includes AI-driven systems — exploring how generative and adaptive capabilities can help produce, enforce, and evolve UX standards at scale. I’m interested in mature enterprise environments where design systems are treated as a strategic platform, design has real decision power, and Principal or Director-level ICs are empowered to drive long-term infrastructure and organizational leverage. ## Work Experience ### Principal UX Designer, Living Design - Platform & Design Systems @ Walmart Jan 2024 – Present | San Bruno, California, United States Architect and lead a platform-level UX system supporting internal tools, enterprise B2B platforms, and consumer-facing products at massive scale. Own the design system as infrastructure, spanning information architecture, visual language strategy, and extensible system foundations rather than isolated components. Designed and governed a tokenized design architecture (semantic color, typography, spacing, motion, icons, illustrations, media) enabling theming, brand evolution, and accessibility across products. Owned end-to-end design-to-production workflows, integrating Figma, design tokens, Storybook, and production code to reduce drift and increase delivery velocity. Built internal tooling and automation to enable self-serve system adoption and reduce reliance on manual training or enablement. Partner closely with engineering and product leadership to define platform strategy and roadmap priorities for system evolution. Explore and integrate AI-driven UX patterns and workflows, focusing on how generative systems can create, adapt, and enforce design standards at scale. Operate as a Principal IC with broad organizational influence, driving platform decisions across teams without people management responsibility. ### Principal UX Designer — Associate Experience (Platform & Systems) @ Walmart Jan 2023 – Jan 2024 | San Bruno, California, United States Led UX architecture for enterprise internal platforms supporting associate-facing tools across Walmart’s ecosystem. Designed system-level interaction patterns and information architecture for complex operational workflows. Partnered with engineering to define scalable UX foundations that could extend across multiple internal products. Established early system conventions that later evolved into broader platform design system capabilities. Influenced roadmap and platform decisions through close collaboration with product and engineering leadership. ### Lead Product Designer, Design Systems @ Oportun Jan 2023 – Jan 2023 | San Francisco Bay Area Led design systems work supporting consumer-facing products within a complex marketplace ecosystem. Defined system-level UX patterns and information architecture across web and mobile platforms. Partnered with engineering to scale reusable UX solutions across teams and products. Helped transition design systems from project-based assets to shared platform infrastructure. Influenced adoption through system clarity and tooling rather than manual enablement. ### Lead Product Designer, Design Systems @ Digit Jan 2022 – Jan 2023 | San Francisco Bay Area A.I.-powered financial health savings app. Defined and standardized reusable design patterns and components in Figma. Managed theming, design, and build for components and branded assets, ensuring maintenance, refinement, and adherence to standards. Collaborated with product, brand, and engineering teams to maintain a shared resource libraries. Established knowledge-sharing processes for collaboration, training, and documentation. Assessed the effectiveness of the design system and identified user needs. Tracked design system adoption. Advocated for accessibility and inclusive design. ### Lead Product Designer @ Carbon Jan 2022 – Jan 2022 | Redwood City, California, United States Manufacturing scale - 3D printing SAAS and hardware touchscreen devices. • Designed and shipped product features for our customers and internal users • Developed, documented, and maintained a design system in Figma and Storybook that facilitated asset reusability and scalability while adhering to brand guidelines. • Built high-fidelity prototypes for desktop applications and touch screen devices • Designed interactions • Moderated user-testing for internal and external users • Collaborated cross-functionally with product managers and engineers • Produced high-quality solutions through flow diagrams, graphic designs, storyboards and site maps ### Lead Product Designer @ Xense Jan 2021 – Jan 2022 | Los Angeles, California, United States Stealth Biotech Startup • Built a design system and high-fidelity rapid prototypes in Figma, for a touchscreen desktop application • Lead a team of 4 UI/UX designers • Conducted user research and competitive analysis • Designed UX workflows • Worked with cross functional teams • Worked with the engineering to oversee UI build ### Principal Product Designer @ Waste Management Jan 2019 – Jan 2022 | San Francisco Bay Area Internal operations software for dispatchers and drivers, wm.com and the My WM mobile app products • Engaged in strategic planning with product owners, UX Researchers, and development teams, to provide direction, guidance, and recommendations on UX and UI designs in agile environments • Mentored and trained junior designers • Proactively researched market trends and evolutions in product design and systems design • Created processes around production assets management to hand to the development teams • Managed and lead multiple products/projects on the UX/UI front, while effectively managing timelines and expectations • Developed design systems, branding strategies, and concepts for products ### Senior UI Designer @ Waste Management Jan 2019 – Jan 2019 | Houston, Texas Area • Collaborated with members of cross-functional teams, including product, marketing, and business development, to establish the design look and feel that aligns with brand standards • Developed design and branding strategies and concepts for campaigns and marketing • Created high-fidelity prototypes and concepts for various online interfaces, including web, mobile app, email, etc. • Worked with UI/UX designers to develop a consistent user experience across all channels while continually pushing creative standards forward • Identified and built a visual aesthetic and visual system for distribution amongst cross-functional program teams • Worked with contemporary tools, such as Sketch and Invision, to design new interaction modules, page layouts, style guides, images, icons, animations, and other visual elements • Validated developer-built experiences ### Creative Lead @ Progressive Pixels Jan 2018 – Jan 2022 | Houston, Texas Area Art direction for marketing collateral, branding, website builds and digital product design for small businesses ### Senior Brand Designer (Print + Digital) @ Academy Sports + Outdoors Jan 2018 – Jan 2019 | katy, tx • Created print and digital campaign concepts and guidelines • Designed and developed motion graphics for social engagement • Design and coded email templates that are personalized & dynamic content • Designed dynamic content for in-app display ads, social media advertising • Supervised a third party production team and designed templates & created processes around deliverables ### Digital Design Lead @ Academy Sports + Outdoors Jan 2017 – Jan 2018 | Katy, Tx • Supervised digital marketing creative team, e-mails, display banners, social media ads • Performed A/B testing with Google Analytics to gauge customer response to each digital marketing campaign, and leveraged the results to develop guidelines to maximize customer engagement • Planned storylines for seasonal marketing campaigns based on corporate sale schedules and managed execution from conceptualization through deployment • Defining and implementing workflows to manage production and streamline cross-functional interactions • Collaborated with marketing, merchant, and the analytics team to determine optimal content for each email, digital ad, and website landing page ### Senior Web Designer @ Academy Sports + Outdoors Jan 2016 – Jan 2017 | 1800 N Mason Rd. Led the transition of the email team to organized micro-season campaigns, collaborating with brand and marketing teams to create targeted marketing messages. Designed and produced email collateral to drive online revenue, conducted A/B testing for optimization, and facilitated implementation of best practices for designs, across teams. ### Web Designer @ Academy Sports + Outdoors Jan 2015 – Jan 2016 | 1800 Mason Rd Collaborated with E-commerce, Marketing, and Creative Brand teams to produce and code email collateral, aiming to boost online revenue, and managed the scheduling of emails to consumers' mailing lists. ### Graphic Designer @ Academy Sports + Outdoors Jan 2013 – Jan 2015 | 1800 Mason Rd Led production team in converting design concepts into various printed marketing collateral, providing feedback, creating templates, and establishing seasonal direct mail catalogs, while optimizing in-store marketing layout and collaborating with the marketing team to drive customer interaction. ### Graphic Designer @ Colossus Communications Jan 2012 – Jan 2014 | Houston, Texas Area Designed websites, company logos, flyers, infographics, and advertisements for over 20 clients across various industries, customizing visual identities to enhance brand recognition and optimize customer experience. ### Assistant Language Teacher @ Interac Jan 2010 – Jan 2012 | Maniwa, Japan Led English programs for 17 rural schools in central Japan, teaching 4-5 classes daily from kindergarten to junior high, utilizing diverse teaching methods, personalized materials, and interactive lessons while also conducting bi-monthly English classes for a rotary club and college professors, with a focus on grammar and verbal communication improvement. ### Graphic Designer @ Texas Tech University Landmark Gallery Jan 2006 – Jan 2008 | Lubbock, Texas Area Created marketing collateral, such as postcards, brochures, posters, and email advertisements, for exhibitions organized by the School of Art. ## Education ### Bachelors in Communication Design, Minor in Japanese Texas Tech University ## Contact & Social - LinkedIn: https://linkedin.com/in/haamy --- Source: https://flows.cv/amyh2 JSON Resume: https://flows.cv/amyh2/resume.json Last updated: 2026-04-13