Collective Health is a healthcare platform that helps users understand and utilize their employer-sponsored health benefits. I lead product content strategy, information architecture, content modeling, and UX writing for Collective Health’s member portal.

Designed conversational content for Airbnb’s Helpbot and customer support flows to help customers resolve common issues such as reservation changes and identity verification. I worked with Product, Engineering, and Design teams to create personalized, self-solve support experiences that reduced agent contact rates and operational costs for Airbnb’s customer support organization.

Led content strategy for go-to-market initiatives with strategic partners and scaled Square’s brand and messaging guidelines across its app marketplace

Consulted with companies in areas of: content design, product strategy, and UX.

Product Manager for Viator.com, TripAdvisor's marketplace for booking travel tours and activities. I focused on optimizing web content, booking experience, and localization, driving double-digit annual revenue growth for Viator's consumer business and partner ecosystem.

Accomplishments included: