# Amy Huang

> Content design & strategy | I make products make sense.

Location: San Francisco, California, United States
Profile: https://flows.cv/amyhuang

I design content for product interfaces, conversational experiences, and customer education, drawing from a background in content strategy, UX writing, product management, marketing, and analytics. My work combines a data-driven mindset and an eye for UX design and information architecture.

I currently lead foundational content initiatives that include: defining content architecture for a headless CMS, setting product tone and voice guidelines, and evolving company-wide content standards and product terminology.

Skills:
Content Design • Content Leadership • Systems Thinking • Content Strategy • UX Writing • Data Analysis • Product Strategy • User Research • A/B Testing • Product Management • Localization • Cross-functional Collaboration 

Languages:
Fluent in Mandarin, Cantonese, and Fujianese, Conversational in Italian

## Work Experience
### Content Designer @ Collective Health
Jan 2024 – Present
Collective Health is a healthcare platform that helps users understand and utilize their employer-sponsored health benefits. I lead product content strategy, information architecture, content modeling, and UX writing for Collective Health’s member portal.

### Content Designer @ Airbnb
Jan 2022 – Jan 2023
Designed conversational content for Airbnb’s Helpbot and customer support flows to help customers resolve common issues such as reservation changes and identity verification. I worked with Product, Engineering, and Design teams to create personalized, self-solve support experiences that reduced agent contact rates and operational costs for Airbnb’s customer support organization.

### Partner Manager, App Marketplace Content & Product Integrations @ Square
Jan 2019 – Jan 2022
Led content strategy for go-to-market initiatives with strategic partners and scaled Square’s brand and messaging guidelines across its app marketplace

### Product & UX Consultant @ Independent Contractor
Jan 2017 – Jan 2019
Consulted with companies in areas of: content design, product strategy, and UX.

### Product Manager, Localization & Content Optimizations @ TripAdvisor
Jan 2015 – Jan 2017 | San Francisco Bay Area
Product Manager for Viator.com, TripAdvisor's marketplace for booking travel tours and activities. I focused on optimizing web content, booking experience, and localization, driving double-digit annual revenue growth for Viator's consumer business and partner ecosystem. 

Accomplishments included:
- Launching Viator.com in new EMEA markets
- Developing internal tools and API capabilities to enhance workflows for localizing product content across 12 languages
- Building partner-facing features for managing Viator's white-label booking platform and integrations with hotels, airlines, and other affiliate travel companies

### UX Content Strategist @ Sony
Jan 2014 – Jan 2015 | San Francisco Bay Area
Managed A/B testing and user research for Sony's responsive consumer website that launched in 50+ countries in Europe and Latin America. Improved site usability and customer satisfaction scores by defining new features and content enhancements using quantitative and qualitative insights. 

My work included:
- Owning A/B testing roadmap, which involved evaluating test opportunities, implementation, results analysis and validation
- Overseeing user interviews and synthesizing insights from web analytics and customer surveys
- Developing strategies for personalizing product content and marketing messages

### Web Content Strategy & Analytics Consultant @ Independent Contractor
Jan 2012 – Jan 2013 | Greater New York City Area
Individual contributor to startup teams on web redesigns, content strategy, product marketing, and analytics. Projects included:

Building navigation and content architecture for a website of digital tools for educators working on implementing a new set of nationwide curriculum standards 

Managing paid search, analytics, and marketing automation for an insurance company that marketed a patented insurance product to SMBs

### Product Marketing Manager @ Lightspeed Financial
Jan 2011 – Jan 2012 | Greater New York City Area
Developed product messaging, sales enablement materials, and customer acquisition strategies for Lightspeed’s stock trading platform. Managed agency partners and internal operations for performance marketing campaigns.

### Senior Associate, Digital Advertising @ MindShare
Jan 2010 – Jan 2010 | Greater New York City Area
Managed multi-million dollar branding and direct response campaigns across display, mobile, and video channels for InterContinental Hotels Group (IHG) and Goldman Sachs

Leveraged retargeting, audience prospecting, social and behavioral targeting tactics to effectively deliver campaigns and ROI


## Education
### Bachelor of Arts - BA in English
Amherst College


## Contact & Social
- LinkedIn: https://linkedin.com/in/amyhuangsf

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Source: https://flows.cv/amyhuang
JSON Resume: https://flows.cv/amyhuang/resume.json
Last updated: 2026-03-25