# Amy Poon > Fearless Adventurer. Passionate Mentor. Driving Innovation through Human Centricity. Location: Pleasanton, California, United States Profile: https://flows.cv/amypoon ## Work Experience ### Senior Manager, Product Design @ Demandbase Jan 2026 – Present ### Director of Product Management, Product Experience Design @ Visa Jan 2023 – Jan 2025 ### Director of Product Management, Innovation & Design @ Visa Jan 2019 – Jan 2024 | San Francisco Bay Area ### Principal Designer/Director Global Innovation Design @ Visa Jan 2016 – Jan 2019 ### Principal Designer, IoT Cloud @ Salesforce Jan 2014 – Jan 2016 | San Francisco ### Lead Designer, Unified Experience @ StubHub Jan 2013 – Jan 2014 | San Francisco ### Design Lead, Social Commerce @ eBay Inc Jan 2011 – Jan 2013 | San Jose, CA Led design strategy and execution for one of eBay’s largest initiatives to transform user’s profile by bringing social aspects into the user experience in the US, UK, and Russian marketplaces. Led design efforts for Facebook Open Graph integration and helped facilitate a great partnership with Facebook to enable consumers to link their eBay and Facebook accounts that empowered consumers to share their shopping interests to their social networks. Collaborated with product managers, business unit, developers and architect from eBay and Facebook to create concept work and present new business ideas to executives. Successfully got the project funded as part of the 2013 and 2014 roadmap. Conducted a workshop with designers, product managers, business unit, and developers to explore challenges and opportunities in order to help identify and prioritize key initiatives for the 2014 roadmap. Mentored junior designers to help them ramp up to projects. Provided creative direction to the project team to ensure delivery of high quality user experiences. ### Senior Interaction Designer, Trust & Safety @ eBay Inc Jan 2009 – Jan 2011 | San Jose, CA Led the design for the Identity Check program in conjunction with the Site Wide Limits program that contributed to shaping the overall security and safety of eBay Marketplaces and consumers’ confidence in shopping on eBay. Contributed to the seller onboarding strategy and redesigned the UI for the seller registration end-to-end experience. Created risk personas and identified top risk behaviors in order to help the team focus on keeping the site safe and protected against fraud as well as reducing specific types of bad customer experiences. Communicated design solutions through storyboards, wireframes, low and high-fidelity mockups, prototypes, information architecture diagrams, usability test, and metrics analysis. ### Creative Director @ Snipitron, LLC Jan 2007 – Jan 2008 ### Art Director @ CNET Networks Jan 2001 – Jan 2007 Managed a team of two responsible for the user experience of the CNET Content Solutions product lines. Directed design strategy and execution of the corporate web sites, web applications and online advertising. Collaborated with engineering to ensure integrity of design in final product. Redesigned and launched a web-based sales automation tool by combining and merging the features from two acquired companies (QuoteDesk and Apollo Solutions) into one single application called ChannelOnline. Developed a design styleguide for the application. ### Senior Production Manager @ CNET Networks Jan 1999 – Jan 2001 Led interaction and visual design for the corporate's web application through wireframes, storyboards, low and high-fidelity mocks, design specifications and prototypes. Successfully migrated newly acquired tools into CNET core products. Projects included migrating the KillerApp's price comparison tool into CNET Shopper.com Electronics and Mobile categories. ### Marketing and Design Manager @ Killerapp Corporation Jan 1998 – Jan 1999 | Fremont, CA Created, executed and managed all marketing projects including email campaigns, online/print advertising, email newsletters and web design that increased the monthly unique visitors from 300k to over 500k within a year. KillerApp was acquired by CNET Networks, Inc. (NASDAQ: CNET) in 1999. ## Education ### Executive Certificate in Product Management University of California, Berkeley, Haas School of Business ### BS in International Business San Francisco State University ### Human-Computer Interaction University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/amypoondesign --- Source: https://flows.cv/amypoon JSON Resume: https://flows.cv/amypoon/resume.json Last updated: 2026-04-13