# Amy Tse > Experience Design + Strategy Lead @Collibra Location: San Francisco Bay Area, United States Profile: https://flows.cv/amytse Experience Design and Strategy Leader with 24+ years of direct experience in designing simple, elegant, innovative solutions. I’ve lead cross-functional teams to conceptualize and successfully deliver impactful solutions for websites, applications, SaaS and enterprise platforms. I also, grow and coach design teams by establishing a fun, creative, and inclusive environment which allows each person to reach their full potential. PORTFOLIO https://tseportfolio.flywheelsites.com/ SKILLS Experience Design and Strategy, UX Design, Personas, Journey Mapping, User Research (Qual + Quan), Data Visualization, User and Product Requirements Prioritization, Design Thinking workshops, Responsive design, Concept Design (Sketch, Figma) Low-Fi prototype development (Axure), Usability tests, Design Team leadership, Coaching and Mentoring, Design Process improvement, Design Practice definition and implementation, Design Systems INTERESTS Multi-channel experiences, AI, Machine Learning, Neural Network, Cloud, Data Visualization, Dashboards ## Work Experience ### Director, User Experience @ Collibra Jan 2024 – Present • Define and execute UX strategy and design for Collibra’s Data & AI Governance products which supports 700+ enterprise clients and generates $308M+ in annual revenue. • Evolve design practice to include foundational AI UX principles and best practices to guide the end-to-end design of high-impact AI initiatives (AI agent builder, Copilot, AI features and workflow) • Architect and mature Design Ops to optimize cross-functional velocity, streamlining communication and delivery workflows between Design, Product, and Engineering. • Manage a geographically disperse Design Team of UX researchers and designers (US, EU) while maintaining a high bar for UX design quality and team performance by managing out low performers • Scale and restructure design team (5 - 12+) to meet design capacity and demand across the product areas of our platform ### Principal UX Designer @ Collibra Jan 2023 – Jan 2024 ### Experience Design + Strategy Leader and Consultant @ Unknown Jan 2023 – Jan 2023 Available for experience design, research and strategy projects: - Defining concepts for simple, intuitive, and elegant solutions - Developing interactive prototypes (Figma) - Planning and conducting user research and usability tests - Journey Mapping and Service Design - Facilitating Design Thinking workshops - Defining design strategy + vision, product roadmap ### Director of Product Design @ WorkBoard Inc. Jan 2022 – Jan 2023 | Redwood City, California, United States WorkBoard powers the digital operating rhythm for companies around the globe, providing organization-wide clarity, alignment, and insights for growth. Workday, Walmart, VMWare, T-Mobile, AstraZeneca, Ford, and many others rely on WorkBoard’s platform, playbook, and expertise to accelerate results by aligning long-range strategy and OKRs, streamlining business reviews and scorecards, focusing weeklies on outcomes, and accelerating with progression analytics. ### Group Design Director @ Rightpoint Jan 2020 – Jan 2022 Leading SaaS enterprise platform design projects through close collaboration with client's x-functional teams. Notable projects: • Bloomberg: Cloud Observability Platform project was a 0-1 product to monitor AWS, GCP, Azure activity and improve awareness of outages • Wells Fargo: Wealth Management Platform design project to develop a single platform to increase workflow efficiencies and awareness of actionable insights from across disparate data systems CLIENTS: JPMC | Wells Fargo | KPMG | Electrolux/Frigidaire | Bloomberg ### Experience Design Director @ Rightpoint Jan 2012 – Jan 2020 | (formerly TandemSeven) Continue to lead design projects with a focus on evolving our journey mapping practice into a service. Notable projects • Esurance: Customer Journey Mapping project to identify customer friction points, improvement opportunities and baseline metrics while breaking down siloed efforts to improve customer experience across the organization • Defined a consulting service for our Customer Journey Mapping practice which successfully enables clients to identify critical friction points and define strategic, omni-channel experience improvements. • Led the 0-1 product design and strategy for a SaaS enterprise platform to build personas and journey maps. Synthesized qualitative and quantitative research data to drive platform enhancements, resulting in 20+ enterprise client subscriptions and significant user growth within the first 2 years of GA. CLIENTS: JPMC | Synchrony | Esurance | Avery | Hyundai | McGraw Hill/ALEKS | BB&T ### Principal User Experience Architect @ Rightpoint Jan 2008 – Jan 2012 | (formerly TandemSeven) • Supported business development by defining and presenting sales pitches to potential Fortune 500 clients • Planned and conducted user research (qual/quant) to define the design strategy and approach for enterprise platforms, websites, mobile apps, and Omni-channel experiences • Collaboratively worked with PMs and engs to explore concepts which explored navigation framework and interaction models to improve UX and increase workflow efficiency • Designed detailed screen flows and UIs with supporting design annotations to ensure development of the product remain true to the original vision. • Managed schedule, budget and all client communications throughout a project CLIENTS: Siemens | Abbott Labs | JPMC | Experian | Bloomberg | Amway | Morgan Stanley ### User Experience Project Director @ Human Factors International Jan 2005 – Jan 2008 • Manage several or more projects concurrently and ensure all projects are completed on time and within budget • Defined/conduct user research and lead all interaction design efforts for projects • Synthesize data from user research into compelling presentations to effectively communicate results of research and a new design direction to clients. • Support Biz Dev through project scoping efforts and SOW development • Manage, mentor, and collaborate with offshore/domestic teams of Usability Researchers, Information Architects and Visual Designers on a per project basis. • Taught User Centered Analysis class as part of HFI's Usability Analyst Certification program. Clients: Citibank, Union Bank, IndyMac Bank, DNB, Ingersoll-Rand, Toyota, Chevron, Modular Mining, Wellcare, State of California: EDD, Microsoft, Intel, Sun, Nokia, Qualcomm ### Senior Information Architect | User Research Practice Lead @ Razorfish Jan 2004 – Jan 2005 - Conducted ethnographical research for a major Financial insititution as part of visionary work for Corporate Wholesale intranet. - Developed Personas and conceptual models - Developed site maps and detailed wireframes for web based applications, web portals and sites. - Analyzed data from usability studies and presented findings to client - User Research Practice Lead: Mentored UX team regarding usability testing methodologies and user research. Established in-house portable usability lab to test design concepts with customers. Clients: Wells Fargo, Sun, TaylorMade ### User Research Lead @ Bank of America Jan 2002 – Jan 2004 • Met with project stakeholders to understand business requirements and to identify usability assessment goals • Planned, conducted, analyzed data and presented results of user research, usability tests and interface assessments. • Managed development of low/hi fidelity prototypes of web sites/applications for usability tests • Managed usability budget and third party vendors • Worked closely with project stakeholders and UX team to resolved usability issues identified from usability test/user research • Mentored UX team regarding user research and usability testing ### UX Designer @ Grassroots Enterprise Jan 2001 – Jan 2002 UX design lead for a suite of applications which allowed users to create/manage online campaigns. ## Education ### MS in Human Computer Interaction DePaul University ### BA in Communication Design University of Illinois Chicago ## Contact & Social - LinkedIn: https://linkedin.com/in/amytse --- Source: https://flows.cv/amytse JSON Resume: https://flows.cv/amytse/resume.json Last updated: 2026-04-13