•Led campaign optimization for the Midwest and Central regions by identifying growth opportunities, as well as advising sales and client services on operational best practices
•Executed and managed campaigns end to end from the pre-sales process to full delivery while analyzing and leveraging large data sets to deliver efficient and effective display, FBX, mobile, and video impressions while consistently meeting and exceeding quarterly revenue and margin goals
•Grew key accounts in telecom and insurance verticals through exceptional campaign performance and strategy in collaboration with client services
•Collaborated with Engineering, Product, and Data teams to improve the ad serving platform and create new targeting and reporting tools for both internal use and development of the enterprise business
•Managed the development of and was principal author of seminal training materials for new hires and other teams
