# Ana Emilia Hernandez > Principal Designer at Collins Aerospace Location: New York City Metropolitan Area, United States Profile: https://flows.cv/anaemiliahernandez Hi, I’m Ana Emilia. I’m a Principal Product Designer working at the intersection of aviation, aerospace, and complex systems. I love taking chaos, constraints, and technical noise and turning them into simple, intuitive experiences people can trust. Outside of work, I’m usually working on my photography, designing something just for fun, or meeting new people over coffee. Shoot me a message if you're in NYC and would like to connect. ## Work Experience ### Principal Product Designer @ Collins Aerospace Jan 2024 – Present | New York, New York, United States • Lead design for enterprise operational platforms used by 40,000+ daily aviation personnel. • Designed mobile and web systems for biometric boarding, bag drop, turnaround ops, safety checks, and resource allocation. • Built and scaled a design system adopted across 22+ applications, increasing delivery velocity by 40%. • Designed dashboards processing 75M+ daily data messages, improving triage time by 32%. • Led complex cross-functional collaboration with engineering, PM, research, DS, and field ops. • Mentored designers across levels; created design standards for global product teams. ### Lead Product Designer @ Collins Aerospace Jan 2022 – Jan 2024 | New York, New York, United States UX/UI Designer for a large portfolio of products across the aerospace industry. ### Creative Art Director @ Ethereal Creation Jan 2018 – Present | New York, New York, United States Specialized on procedural design, 3D CAD modeling (SolidWorks, Blender, Rhinoceros, Fusion360), illustration (Illustrator and Procreate) and short animation (After Effects). • Projects include, digital graphic assets (illustrations, vectors, logos, scenes, infographics, etc.), consumer products and electronics. • Assisting in architectural design and development of renders, plans and concept visuals. • Professional Photography and Videography direction, shooting and editing. ### Lead Product Designer (UX/UI Designer) @ Bleeker Jan 2022 – Jan 2022 | New York, New York, United States • Led end-to-end UX for multi-industry client platforms, unifying workflows and interaction patterns across enterprise and consumer tools. • Built scalable Figma design systems that reduced design/dev churn and accelerated feature delivery. • Designed data-rich dashboards and visualizations that turned complex metrics into clear, actionable insights. • Drove adoption and improved usability through user research, iterative testing, and analytics-informed optimization. • Shipped high-impact experiences across fintech, logistics, and retail, including Home Depot installations and Times Square media projects. ### Sr Product Designer (UX/UI Designer) @ Bleeker Jan 2021 – Jan 2022 | New York, New York, United States • UX/UI and CX Design, collaborating with a multidisciplinary team. • Design products of easy interaction and compelling and accurate data visualization • Develop new ways to illustrate UX research, focus on Diversity, Equity, and Inclusion • Be a cultivator of remarkable culture for all my teammates, and continually seek opportunities to unlock possibilities across all levels of the organization. ### Researcher - Space Enabled Research Group @ MIT Media Lab Jan 2021 – Jan 2021 | Cambridge, Massachusetts, United States • Researched and designed for ergonomics and ease of operation of electronic assemblies on scientific experiments. • Created plans and documentation for custom parts of complex experiments and worked with fabricators and representatives. Created digital and hand-built mock-ups and fabricated parts for the final prototype operating on a Parabolic Microgravity Flight. • Addressed mechanical challenges with electronic components such as miniature camera equipment, for microgravity experiment launched by Blue Origin to the ISS. ### Design Researcher @ CYKLR Jan 2018 – Jan 2020 | New York City Metropolitan Area Designed in collaboration with international scientists CYKLR, a machine that produces compost out of food waste in 24 hours powered by bacteria! ### Graduate Teaching Assistant @ Parsons School of Design - The New School Jan 2019 – Jan 2020 | New York City Metropolitan Area - Taught to 7 sections of Industrial Design, led discussions, critiqued and refined design approaches. - Coached manufacturing strategies to improve CAD drafting, prototyping, and machining skills. - Programmed 3 - 4 axis CNC machines: Shopbot Desktop, Shopbot TC, Roland & Haas. ### Digital Lab Technician @ Parsons School of Design - The New School Jan 2018 – Jan 2020 | New York, United States - Supervise, design, optimize, CAD - CNC machining for Parsons School of Design. - Implement strategies for projects from molds and maquettes to architectural structures and furniture. - Programming and operation of 3 and 4 axis CNC machines: Shopbot Desktop, Shopbot TC, Roland & Haas. ### National Operations Manager UberEats @ Uber Jan 2018 – Jan 2018 - Helped launch Uber Eats in 13 new cities and designed strategies to incorporate dozens of clients, hundreds of couriers and thousands of consumers. - Conducted demographical and geographical research to identify different behavioral patterns among our different city’s clients. Then created strategies that enhanced order fulfillment, and supply distribution. - Planned and executed “Mexico Donut Day” - the largest marketing stunt campaign ever by Uber Eats. - Create analysis tools for live detail monitoring of strategies effectiveness and delivery fulfillment. - Create fraud detection (and prevention) tools to reduce courier fraud, reaching extensive annual savings and fulfillment increase on over 1 million monthly average orders. ### Co-Founder / Creative Director @ Hexagón Jan 2015 – Jan 2018 | New York, United States • Perform interior architecture and design tasks from programming client needs, Conceptual Design, Space Planning, and construction documentation (CD) for Rosado Arquitectos and Grupo Estuco. • Participate in the selection and fabrication of furniture, furniture systems, finishes, color, light, and fixtures (FF&E). • Generate plans, suggest materials, provide digital support and technical drawings/implementation, 3D models, maquettes, and renders for Rosado Arquitectos. Projects varied from office settings, boutique hotels, and mainly residential renovations. The software includes AutoCAD, SketchUp, V-Ray, Rhino, Solidworks, Grasshopper. • Specialize in parametric and procedural design and manufacture for our client’s product and architectural needs, with our in-house machinery from CNC and Laser to thermoforming, metalworking, and carpentry among others. • Develop elegant solutions to complex challenges of form and function some as a speculative approach and others to completion and production at Hexagon Design Studio facilities. Projects include furniture, decoration, fixtures, consumer electronics (speakers, CO2 wearable sensor for Astronauts), and track bikes. • Produce digital assets (Adobe Creative Cloud) for more than 10 companies in different industries, from fashion photography and video (displayed at Times Square for BBCP-NY Fashion Week) to product photography (jewelry and consumer goods). • Conduct usability assessment and CMF exploring and refining ideas through prototyping and mock-ups. Understand product architecture and component assembly for manufacturing. • Design and manufacture original collections of products from 10 to 10,000 pieces. Won A’ Design Award in Italy for H-02, exhibited at Milan Design Week, Mexico Design Week, and Hungary 40x40. ### Customer Business Development Associate @ Procter & Gamble Jan 2015 – Jan 2016 - Lead a southeastern team of 40 SPOCS to track effectiveness and increase sales and share-of-shelf on our best categories. -Develop multiple tracking tools to optimize and monitor brand strategies and collect data for marketing decisions. - Managed wholesale customers in the southeastern Mexico region. ## Education ### MFA in Industrial and Product Design Parsons School of Design - The New School Jan 2018 – Jan 2020 ### Bachelor of Arts - BA in Industrial and Product Design Universidad Iberoamericana, Ciudad de México Jan 2013 – Jan 2017 ### Industrial Engineering Instituto Tecnológico Autónomo de México Jan 2011 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/anaemilia - Portfolio: https://etherealcreation.com --- Source: https://flows.cv/anaemiliahernandez JSON Resume: https://flows.cv/anaemiliahernandez/resume.json Last updated: 2026-03-30