Santa Monica, California, United States
Led research, design, and prototyping for the LeadrPro app and website, resulting in a 53% increase in user engagement over five months by refining user experience.
Revamped vendor hub to enhance user workflows and navigation, driving a 29% increase in profile views and a 22% rise in vendor-related revenue, using data-driven insights and A/B testing.
Optimized demo booking process and vendor profile visits, accelerating demo bookings by 37% and elevating vendor profile visits by 23%, contributing to a $28.6K expansion in the sales pipeline.