Designing how it looks, how it works, what it will do, and how it feels.

Specialize in creating and refining task designs using Functional Near-Infrared Spectroscopy (fNIRS), Continuous Performance Tasks (CPT), and 2-back tasks. My focus is on designing intuitive and scientifically robust task flows to effectively study cognitive processes.

Conduct detailed data collection and analysis, ensuring task designs provide a smooth experience while capturing accurate cognitive and behavioral data, essential for actionable insights.

Collaborate with a cross-functional research team to deepen our understanding of user behaviors and cognitive patterns, coauthoring 3 research papers to contribute valuable insights to cognitive psychology and UX research.

Led research, design, and prototyping for the LeadrPro app and website, resulting in a 53% increase in user engagement over five months by refining user experience.

Revamped vendor hub to enhance user workflows and navigation, driving a 29% increase in profile views and a 22% rise in vendor-related revenue, using data-driven insights and A/B testing.

Optimized demo booking process and vendor profile visits, accelerating demo bookings by 37% and elevating vendor profile visits by 23%, contributing to a $28.6K expansion in the sales pipeline.