• > Leading product design for 0-1 enterprise software for clinical trials.

• > Building design systems

• > Facilitating UXR direct with customers

Monetization, Growth & Commerce:

• > I led design initiatives with a focus on growth, experimentation (A/B testing, Multivariate) for: pricing strategy, packaging/bundling, conversion funnel optimization, new conversion funnels, checkout, payment methods and billing.

• > I've led redesigns, north star ideation & 0-1 product building across multiple squads, driving significant business impact.

• > I've mentored fellow product designers of all levels, fostering an environment of growth and authenticity

New Product:

• > Designed MVP for AI-powered tools to help college students with projects and exam prep, including leading consolidation of design work streams across multiple product teams.

Acquisition, Credit Cards:

• > Modernization through designing digital experiences for credit card pre-qualification on web and native apps for new and existing customers.

• > Facilitating workshops with colleagues to collaborate on new ideas

• > Balancing compliance with creative workarounds to get the job done

Digital Platform, eCommerce:

• > Optimizing the eCommerce experience for packaging and buying internet, home-phone and cable, including reducing abandonment in the cart & checkout experience.

• > A/B Testing top of funnel marketing and product pages & lower conversion funnels.

• > Led UX design for new product integration (home security) to the home services commerce ecosystem.

• > Led UX design for enhanced self-serve bundling capabilities for telus.com