# Ana Mora-Phanthikane

> Product Design @ Veeva ✨ | Growth, Experimentation, Commerce, Monetization, 0-​>1, Enterprise 📈💸 | Design Mentorship 💖

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/anamoraphanthikane

I’m a data-driven Lead Product Designer with over 10 years of experience designing for cross-platform digital products in eCommerce, SaaS, Gaming and more. I specialize in Growth Design, UI, UX Strategy and Mentorship. I lead with authenticity and intention. I’m a pro at adapting to evolving landscapes and thrive on deadlines, data & good vibes.

I have a special interest in: Mental Health, Writing, Music, Gaming/Gamification, Small Business, Event Planning, Fitness, Wellbeing, Retail, Beauty & Fashion.

## Work Experience
### Senior Product Designer @ Veeva Systems
Jan 2025 – Present | Pleasanton, CA
-> Leading product design for 0-1 enterprise software for clinical trials.
-> Building design systems
-> Facilitating UXR direct with customers

### Lead Product Designer @ Chegg Inc.
Jan 2023 – Jan 2024 | Santa Clara, California, United States
Monetization, Growth & Commerce:
-> I led design initiatives with a focus on growth, experimentation (A/B testing, Multivariate) for: pricing strategy, packaging/bundling, conversion funnel optimization, new conversion funnels, checkout, payment methods and billing. 
-> I've led redesigns, north star ideation & 0-1 product building across multiple squads, driving significant business impact. 
-> I've mentored fellow product designers of all levels, fostering an environment of growth and authenticity

New Product:
-> Designed MVP for AI-powered tools to help college students with projects and exam prep, including leading consolidation of design work streams across multiple product teams.

### Sr. Product Designer @ Chegg Inc.
Jan 2021 – Jan 2023 | San Francisco Bay Area

### Sr. Product Designer @ Wells Fargo
Jan 2020 – Jan 2021 | San Francisco Bay Area
Acquisition, Credit Cards:
-> Modernization through designing digital experiences for credit card pre-qualification on web and native apps for new and existing customers. 
-> Facilitating workshops with colleagues to collaborate on new ideas
-> Balancing compliance with creative workarounds to get the job done

### User Experience Designer @ TELUS Digital
Jan 2018 – Jan 2020 | Vancouver, Canada Area
Digital Platform, eCommerce: 
-> Optimizing the eCommerce experience for packaging and buying internet, home-phone and cable, including reducing abandonment in the cart & checkout experience. 
-> A/B Testing top of funnel marketing and product pages & lower conversion funnels.
-> Led UX design for new product integration (home security) to the home services commerce ecosystem.
-> Led UX design for enhanced self-serve bundling capabilities for telus.com

### Lead UI/UX Designer @ Archiact
Jan 2016 – Jan 2017 | Vancouver, Canada Area
VR/AR Gaming & Experiences: 
-> I led the UI/UX design practice for the gaming teams, designing and prototyping category defining 3D UI and interactions for HTC Vive, Oculus Rift & Samsung Gear VR. 
-> Prototyped in Unity, UnrealEngine4 and Adobe Creative Suite. 

VR Product Team:
-> Built early design system and visual guidelines for in development VR tool desktop app & marketing website

### Visual Design & Art Lead @ DeNA
Jan 2012 – Jan 2015 | Vancouver, BC
Mobile Games, Western Division:
-> I designed mobile game layouts, UI and in-game art assets, creating efficient systems and guidelines for asset creation. 
-> I managed both an in-house and external team of artists and UI designers to ship the titles: NFL Matchups Live and Hasbro Transformers Battle Tactics. 
-> Collaboration with external stakeholders (NFL, NFLPA & Hasbro) for brand alignment
-> I mentored, art directed and fostered growth on my team

### Design Specialist @ Unknown
Jan 2010 – Jan 2013 | Vancouver, Canada Area
UI, Graphic Design, Web Design & Print

### Courseware Designer @ Pelesys
Jan 2011 – Jan 2012 | Richmond, BC
Training Software, Aviation : 
-> Created UI & Flash animations
-> Prototyped and implemented interactive elements with AS3
-> Edited and implemented audio files into the training modules
-> Contributed to the graphic component library
-> Collaborated with SMEs to ensure quality of content

### User Interface Designer @ Ayogo, Inc.
Jan 2011 – Jan 2011 | Vancouver, British Columbia, Canada
Mobile Games:
-> I designed in-game UI: icons, typography, interactive components, other graphics & mockups.
-> Cross collaborated with Art Director, Creative Director, and developers.
-> Optimized for production-ready assets
-> Visual QA with developers


## Education
### Project Management
The University of British Columbia

### Digital Design in Interaction Design
Vancouver Film School


## Contact & Social
- LinkedIn: https://linkedin.com/in/ana-mora-phanthikane
- Portfolio: https://www.anamora.design

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Source: https://flows.cv/anamoraphanthikane
JSON Resume: https://flows.cv/anamoraphanthikane/resume.json
Last updated: 2026-04-13