Led design for Ads Manager Platform at Meta supporting a team of product designers and managers - modernizing, automating, and personalizing the experience for millions of advertisers of all sizes, driving a majority of the company's revenue.

I led design for Search and Inbox Commerce products at Yahoo. Mail-triggered-assistance, Bots on Messaging Platforms, QnA App, Web Search, Local Search and Maps, Search Distribution and Monetization.

Responible for managing the product’s user experience; work with product managers to define product roadmaps and requirements; work in an agile setup to design new features or improve existing ones; iterate and specify the design using user-flow diagrams, wireframes, visual mocks and specifications; collaborate with the developers to ensure the design is optimal and the feature is built as desired; continuously improve the user experience by tracking traffic and usage data, user feedback and industry trends; lead and manage a team of six designers (direct-reports); interview and induct new hires; consult on interaction design for UED teams from other offices like Jordan and Taiwan; organise hack events

I led design for following 'emerging markets' products (India, APAC and the Middle East):

Yahoo Cricket on pc, iPhone app, Android app, Blackberry app, Windows phone app, feature phone apps, SmartTV app; fantasy cricket game; prediction game

Yahoo Stars – a website for fans to follow updates from their favorite celebs.

Yahoo Digu – a blogging and social networking platform for the Asia Pacific.

Yahoo Bentelhalal – a dating platform for the Middle East.

Organized Emerging Markets Design Summit and Hackdays.