# Anand Kumar > Sr Principal UX Designer I User Experience I Oracle Marketing Cloud Location: San Jose, California, United States Profile: https://flows.cv/anandkumar Senior UX professional, Senior leader, Entrepreneur, with hands on experience of creating superior products. Worked for fortune 500’s and startups across the globe and across industries. Have conceptualised and lead product design and development, built team of designers, and conducted UX research. Core experience in understanding Business requirements and translating them into a desirable product on various devices (Web browser, Desktop, Mobile, Touchscreen). In the span of 10 years of experience I have worked as Usability engineer, Interaction designer, User Researcher, Product Manager and managed a team of User Experience Designers. I enjoy working with cross-functional team of Product Managers, Technical Team, Graphic Designers to understand the customers' needs and their goals and product goals, layout the plan for product design and give shape and life to the product for their users. In my last 5 years of experience, I had worked with many startups at the state when the Entrepreneurs had nothing but the idea. I have been able to work with all the stakeholders to define the product quickly and came up with the MVP(Minimum viable product) that can be marketed in the competitive market and sold to the customers. Specialities : Product planning, User Experience, Design Management, Product Development, Interaction Design, Contextual Enquiry, Product Management, Heuristic Evaluation, Understanding of Web Technologies (HTML5 & CSS3) Some Key projects I have done : Media Ocean, Zigwheels, Inxero, Microsoft MPRT tool, Guruji, LeadSquared, Open Text, InsideSalesBox. ## Work Experience ### Sr Principal UX Desginer @ Oracle Jan 2018 – Present | Redwood City, California, United States ### AVP Product @ InsideSalesBox - Inside Sales Software Jan 2015 – Jan 2018 | Gurgaon, India Responsible for leading the product vision along with the stakeholders and working with the designer, developer and product manager to conceive and develop SAAS product for inside sales, InsideSalesBox. Identified the market and user persona with the stakeholders, and created the product from scratch. InsideSalesBox is among the top 5 choices in the market across the globe in one year since its conception. Established/Practiced Agile development methodology to develop, design, test and deploy new features for customers in rapid iterations. Created and mentored a team of product managers and UX designers to work with development team to deliver and ensure the product quality Doubled the demo to conversion ratio from 20% to 40%. ### Co-Founder, Veddis labs @ Veddis Labs Jan 2014 – Jan 2015 | Gurgaon Joined as founding member of the incubator, focused on developing the mobile apps for B2C markets. Worked with stakeholders to choose top 5 ideas for B2C from a pool of 40, created product concepts, and worked with the team to create MVP for same (working prototype for both android and ios). Contributed to create business plans to raise funds, market apps, and develop Creatives (Movies, Graphics etc) with vendors/in house team. One of the apps developed, Plix, a photo sharing app, has 100,000 downloads on app store and users share 3000 photos everyday. Total 3 millions exifs has been shared yet using Plix. ### Founding member, Director of Product Design @ LeadSquared Jan 2011 – Jan 2014 | Bangalore Joined as a founding member and worked with the team to conceptualize, prototype and develop a cloud based application for online marketers to generate qualified leads. Responsible for making LeadSquared easy to use for B2B marketers. - Conceptualized/designed the product from idea to 1st customer to first 200 customers. - Headed the Team of Designers for Marketing and Graphic design. - Product has more than 500 customers worldwide, has been regarded as high performer by Gartner. It has a user rating of 4.5 on G2 Crowd and is considered as the easiest software in its category. - Headed the Team of Designers for Marketing and Graphic design. - Studied the competitors to position the product and make the product design decisions accordingly. - Contributed to Sales and Marketing to identify the user needs and communicate it effectively. ### Manager User Interface Design @ Symphony Services Jan 2010 – Jan 2011 | Bangalore - Grew, Managed and Mentored large team of ten User Experience Designers and Graphic designers. - Worked on Pre-sales and Sales to ensure that User Experience Design services are well positioned and along with this Sales team gets educated to make sale. - Worked as the Project manager to ensure all the projects for Clients are scoped well and delivered on time by the designers. ### Manager, User Experience Design services @ Proteans Software Solutions Jan 2009 – Jan 2010 | Bangalore - Grew, Managed and Mentored large team of ten User Experience Designers and Graphic designers. - Worked on Pre-sales and Sales to ensure that User Experience Design services are well positioned and along with this Sales team gets educated to make sale. - Worked as the Project manager to ensure all the projects for Clients are scoped well and delivered on time by the designers. ### Lead UX Designer @ Globallogic Jan 2007 – Jan 2009 | Noida Area, India Working as information architect for Globallogic allowed me work on products for different industries and products a various stages. Few noteworthy projects are - Helped Mediabank with User research and Product conceptualization for their Media Planning and Management Tool, which resulted into testing the product prototypes early on with customers and in the process the product roadmap became clear which resulted into faster development and quick go to market. - Worked on the product conceptualization and design of Zigwheels, a portal for automobiles in India. - Worked with the founder of Inxero to conduct product discovery sessions and came up with the design for alpha version of the product. - Worked with the leadership team of Cisco to come up with the design for e-Learning system for rural india. ### Usability Engineer @ Cordys R&D Jan 2003 – Jan 2006 - Helped envision early ideation of new line of products for Cordys, where it decided to change it's architecture to service based architecture. I worked closely with solution architects to shape new product. - Setup and ran Usabiity testing lab for 2 years successfully, where all Cordys products were tested. - Worked as interim product manager and drafted initial set of product features for Cordys portal. - As Member of Cordys COE(Center of Excellence), I worked with services team to develop products for customers on Cordys platform. - Conducted contextual enquiry to come up with next-gen User experience of Cordys suite of products. - Worked as founding team member of Usabilitymatters.org, a non profit organization for usability awareness. - Developed the UI guidelines for Cordys products. ## Education ### B. Des in Design Indian Institute of Technology, Guwahati ### Bachelor's degree Indian Institute of Technology, Guwahati ## Contact & Social - LinkedIn: https://linkedin.com/in/anandky - Portfolio: http://www.anand.design --- Source: https://flows.cv/anandkumar JSON Resume: https://flows.cv/anandkumar/resume.json Last updated: 2026-04-13