• Documented and translated business requirements into detailed functional specifications and conducted research and analysed current state system capabilities and recommended technology solutions for the same

• Analyzed market and competitor trends, leveraged customer feedback for 5 product feature updates, and negotiated distributor contracts, achieving a 5% reduction in development expenses

• Implemented agile ideation planning, streamlined processes, and reduced project timelines by 10% while maintaining quality, resulting in a 25% increase in development ideas from the team

• Collaborated with the leadership and came up with a 50% more efficient product launch strategy by working on IP strategies with the legal team on patents,copyrights and trade-secrets of themes, designs, colors, codes and logo

• Led the execution of 15+ multivariate tests, synthesized results from 20+ experiments, and crafted data-driven frameworks to inform 10+ launch decisions. Proficiently applied experimental methodologies, performed statistical analysis on diverse data sets, and interpreted complex data to drive 5+ strategic business outcomes

SRM Innovation, Incubation & Entrepreneurship Centre

Served as Co-Instructor for the Design and Innovation course, guiding students through hands-on projects that applied design thinking, problem-solving frameworks, and prototyping techniques to real world challenges. Facilitated workshops, mentored student teams, and provided feedback on project development from ideation to execution.

As a Board of Studies member for the same program, collaborated with faculty, industry experts, and entrepreneurs to review and refine the course curriculum, ensuring it aligned with industry trends and innovation best practices. Contributed to integrating experiential learning components, startup case studies, and market-relevant skill development into the syllabus, bridging academic knowledge with entrepreneurial application.