# Ana Silvia Mendívil Benedict > UX Designer @HP e-commerce | Nacar Design Location: United States, United States Profile: https://flows.cv/anasilviamendvilbenedict I'm a data-driven Product Designer with a solid background in web development, blending creativity with functionality and pedagogy that leverages a deep understanding of human interactions. My approach to design is fueled by an entrepreneurial mindset, focusing on bringing projects to life and achieving business objectives. Fluent in Spanish, English, and Italian, I've worked with B2B/B2C SaaS products and as a consultant to business owners. I excel in bridging the gap between creativity and technical implementation, enhancing product development efficiency while taking a holistic approach to problem-solving. My strong communication and adaptability skills ensure alignment with project goals and foster collaboration across teams. ## Work Experience ### User Experience Designer @ Nacar Design Jan 2024 – Present UX Designer for HP’s e-commerce ecosystem, driving improvements across Home, Category, Landing, and Navigation experiences. My work focuses on elevating UX quality, accessibility, and conversion by translating user insights, behavioral data, and business goals into clear, scalable design solutions. I partner closely with product, engineering, content, and SEO teams across regions to strengthen UX consistency and drive measurable impact on discoverability and conversion. ### Product Designer @ Fresh Jan 2022 – Jan 2023 | New York, New York, United States ⦁ Led end-to-end design processes for web and mobile applications, and conducted post-build quality assessments with the QA team. ⦁ Enhanced user interface and UX of the customer payments and subscription portal to optimize clarity and streamline navigation for improved access to billing information and preferences. ⦁ Revamped customer onboarding process, driving increased signups, accelerating onboarding timelines, and boosting conversion rates of paying customers. ⦁ Prioritized features in alignment with the product roadmap and overarching business goals, ensuring focused execution on key objectives for maximum impact. ⦁ Collaborated with the development team to ensure technical feasibility and provided design support during the development process. ⦁ Conducted user research and applied design thinking methodologies to translate insights into informed strategic product design decisions, ensuring alignment with user needs and goals. ### UX Coach @ Laboratoria Jan 2022 – Jan 2022 | New York, New York, United States Provided guidance, mentorship, and expertise to aspiring UX designers to help them develop their skills, and enhance their understanding of user experience design principles. ### UX Consultant @ We Are Flekora Jan 2020 – Jan 2022 | New York, New York, United States Transforming ideas into beautiful designs and create value for our clients. We are multidisciplinary creatives and builders working together and having fun. ### Product Designer @ Pitaya Ventures Jan 2020 – Jan 2022 | New York, New York, United States ⦁ Key contributor to the idea generation, market research, and UX process of Localsumer, a b2b-b2c digital platform of centralized information to support local businesses in response to the pandemic. ⦁ Worked closely with the lead developer and graphic designer to ensure quality and functionality. ⦁ Spearheaded the creation and launch of Flekora, a design agency, from idea to release, leading the UX/UI process and developing the website using MERN stack. ### Classes and Workshop Instructor @ General Assembly Jan 2020 – Jan 2020 | Miami, Florida, United States Implemented and taught curriculum for intro classes to User Experience Design and Programming ### UX/ UI Designer Consultant @ XO Espresso Bar Jan 2019 – Jan 2019 | Miami, Florida, United States ⦁ Designed Talent Portal from initial concept to High-Fidelity prototypes delivery. ⦁ Conducted research, including user interviews, surveys, and competitive analysis, to inform design decisions and create user-centered solutions. ⦁ Established design guidelines to ensure consistent branding. ### Frontend Developer @ Tienda Naturista OmniVita Jan 2019 – Jan 2019 | New York, New York, United States ⦁ Created Low, Mid, and Hi-Fidelity prototypes. ⦁ Improved information architecture. ⦁ Coded and deployed the company's website using HTML, CSS, React.JS, and Vanilla JS for the landing page to increase digital presence and sales. ### Career Coach @ General Assembly Jan 2018 – Jan 2019 | New York, New York, United States ⦁ Managed a caseload of UX Design and Web Development Immersive students providing appropriate coaching for their job readiness in the tech industry. ⦁ Monitored students’ progress and develop personalized strategies to support their job search in terms of productivity, interpersonal skills, quality of work, and professional development. ⦁ Created up-to-date and relevant content for workshops and instruct them through effective teaching practices. ⦁ Partnered strategically with local teams to facilitate and support students’ progress. ### Student Counselor @ Universidad Estatal de Sonora Jan 2015 – Jan 2015 | Hermosillo, Sonora, Mexico ⦁ Evaluated students’ needs and facilitated academic support. ⦁ Provided individual guidance and mentorship to aid students to improve performance. ⦁ Worked collaboratively with the academic team to provide resources and extracurricular support to students. ### English Teacher / Tutor @ San José Learning Community Jan 2014 – Jan 2015 | Hermosillo, Sonora, Mexico ⦁ Taught 27 3rd graders ages 8-9 in subjects of math, science, and grammar using a variety of teaching methodologies and techniques. ⦁ Collaborated and supervised teachers of other subjects about students’ progress and met 1 on 1 with students’ parents. ⦁ Adapted and designed inclusive activities for students with physical and learning disabilities. ⦁ Planned and coordinated summer programs. ### Smrt English Summer Intern @ CCEL Canadian College of English Language Jan 2012 – Jan 2012 | Vancouver, British Columbia, Canada ⦁ Apprenticeship for functionality of SMRT platform for teaching English as a Second Language. ⦁ Organized and provided support for student events on campus. ⦁ Instructor for adults in a multicultural classroom. ## Education ### Software Engineering Immersive in Computer Software Engineering General Assembly ### UX/UI Design in Web Page, Digital/Multimedia and Information Resources Design Ironhack ### Front End Developer Blueprint in Engineering Technology, General Skillcrush ### B.A. in English Language Teaching Universidad Estatal de Sonora ### Education Universidad de Guadalajara ## Contact & Social - LinkedIn: https://linkedin.com/in/anasbenedict - Portfolio: https://makeespresso.github.io/cookies/ --- Source: https://flows.cv/anasilviamendvilbenedict JSON Resume: https://flows.cv/anasilviamendvilbenedict/resume.json Last updated: 2026-03-31