Designed end-to-end user flows including onboarding experience, content upload functionality, and editing workflows optimizing core user journeys and edge case scenarios for development handoff

Designed AR photo experiences with camera integration enabling physical photos to trigger video playback through mobile interface

Created interactive prototypes and presented design concepts to stakeholders and CEO validating product decisions and gathering strategic feedback

Integrated user feedback and research findings into design iterations improving feature usability and interface effectiveness

Collaborated with engineering and product teams ensuring interface accessibility, design clarity, and backend system alignment for seamless user experience

Built scalable design system from scratch using design tokens and variables, and created documentation for handoff

• Redesigned the bank website, focusing on user experience and interface across all pages and forms.

• Developed and maintained a comprehensive UI kit to ensure design consistency.

• Conducted UX copywriting to enhance user engagement and clarity.

• Coordinated the design team to produce high-quality visual materials for marketing initiatives.

• Designed and executed email marketing campaigns, achieving a +2.1-point increase in OR and +0.2-point increase in CTOR YoY, surpassing industry benchmarks, thanks to segmentation and content planning.

• Conducted A/B tests on subject lines, content, and CTAs, driving improvements in OR and CTR.

• Worked cross-functionally to align marketing initiatives with e-commerce goals, driving sales growth.

• Executed multi-channel digital marketing strategies (email, social media, 360 campaigns), driving online sales. Achieved European market leadership in direct online share growth in 2019 (+14pts vs. 2018).

• Managed frequent flyer and B2B loyalty programs across the CIS market, collaborated with global teams to adapt strategies for local audiences.

• Led targeted events and outreach campaigns, engaging diverse B2C, B2C and B2B audiences.