# Anastasia K.

> Product Designer with 3D skills | UX/UI Expert

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/anastasiak

Product designer who builds design systems, creates 3D visuals, and bridges design with engineering. 

Previously worked with major brands like Air France KLM and Leroy Merlin, plus regional banking.

What I do:
— Design accessible digital products from research through prototyping to developer handoff
— Build scalable design systems with component libraries and documentation that developers actually use
— Create 3D illustrations and visual assets that bring products to life
— Integrate AI tools into my workflow to speed up everything from concept exploration to final assets
— Understand front-end fundamentals (HTML/CSS) so I can review implementation and catch issues early
— Work in sprints, write clear specs, and make sure what gets built matches what was designedBackground

Started in marketing at Air France KLM and Leroy Merlin before switching into design. 

Technical skills: User Experience Design, User Interface Design, Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Design Systems, Component Libraries, Design Tokens, Information Architecture, User Flows, User Research, Usability Testing, User Interviews, A/B Testing, Accessibility Standards, WCAG, Responsive Design, Mobile-First Design, Agile, Cross-Functional Collaboration, Design QA, Figma, Adobe Creative Suite, Photoshop, Illustrator, XD, ProtoPie, Cinema 4D, 3D Modeling, Rive, Webflow, Framer, HTML/CSS, Storybook, Midjourney, Claude AI, Krea, Kling, Google Analytics, Hotjar, Maze, Miro, Notion, Jira, Confluence

## Work Experience
### Product Designer @ DEVAR - AI 'canva' for #AR
Jan 2023 – Jan 2025
Designed end-to-end user flows including onboarding experience, content upload functionality, and editing workflows optimizing core user journeys and edge case scenarios for development handoff
Designed AR photo experiences with camera integration enabling physical photos to trigger video playback through mobile interface
Created interactive prototypes and presented design concepts to stakeholders and CEO validating product decisions and gathering strategic feedback
Integrated user feedback and research findings into design iterations improving feature usability and interface effectiveness
Collaborated with engineering and product teams ensuring interface accessibility, design clarity, and backend system alignment for seamless user experience
Built scalable design system from scratch using design tokens and variables, and created documentation for handoff

### User Experience Designer @ Ipak Yuli Bank
Jan 2024 – Jan 2024
• Redesigned the bank website, focusing on user experience and interface across all pages and forms.  
• Developed and maintained a comprehensive UI kit to ensure design consistency.  
• Conducted UX copywriting to enhance user engagement and clarity.  
• Coordinated the design team to produce high-quality visual materials for marketing initiatives.

### User Experience Designer @ Unknown
Jan 2022 – Jan 2023

### User Experience Designer @ Leroy Merlin
Jan 2021 – Jan 2023
• Designed and executed email marketing campaigns, achieving a +2.1-point increase in OR and +0.2-point increase in CTOR YoY, surpassing industry benchmarks, thanks to segmentation and content planning.
• Conducted A/B tests on subject lines, content, and CTAs, driving improvements in OR and CTR.
• Worked cross-functionally to align marketing initiatives with e-commerce goals, driving sales growth.

### Digital Marketing Manager @ KLM Royal Dutch Airlines
Jan 2015 – Jan 2021
• Executed multi-channel digital marketing strategies (email, social media, 360 campaigns), driving online sales. Achieved European market leadership in direct online share growth in 2019 (+14pts vs. 2018).
• Managed frequent flyer and B2B loyalty programs across the CIS market, collaborated with global teams to adapt strategies for local audiences.
• Led targeted events and outreach campaigns, engaging diverse B2C, B2C and B2B audiences.

### Marketing Communications Specialist @ Air France
Jan 2014 – Jan 2021 | Moscow, Russia
• Executed multi-channel digital marketing strategies (email, social media, 360 campaigns), driving online sales. Achieved European market leadership in direct online share growth in 2019 (+14pts vs. 2018).
• Managed frequent flyer and B2B loyalty programs across the CIS market, collaborated with global teams to adapt strategies for local audiences.
• Led targeted events and outreach campaigns, engaging diverse B2C, B2C and B2B audiences.


## Education
### Slavic Languages in Literatures, and Linguistics, General
University of Strasbourg

### CS50 in Computer Science
Harvard University

### California Institute of the Arts

### Product Design
wannabelike

### Master's degree in Linguistics and intercultural communication
Lomonosov Moscow State University (MSU)

### Classes in Fine/Studio Arts, General
Traditional Art Foundation


## Contact & Social
- LinkedIn: https://linkedin.com/in/ana-kuzmina-ux
- Portfolio: https://anastasia-ux-ui.webflow.io/

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Source: https://flows.cv/anastasiak
JSON Resume: https://flows.cv/anastasiak/resume.json
Last updated: 2026-04-13