Joined to modernize a 20-year-old enterprise communication platform through user-centered design and data-driven insights.

Led a research-driven redesign of the ZAC desktop app, used by thousands of employees across hybrid environments. Introduced a forecasting-based support model to shift the team from reactive issue handling to proactive planning. Defined the future-state information architecture and guided delivery of 30+ new features across voice, messaging, and collaboration modules.

Impact:

• 31% decrease in support volume

• 25% increase in user satisfaction

• 15% higher task-success rate

• 14% faster task completion

• 8% reduction in user errors

Joined as the founding product designer to create a secure crypto wallet app from the ground up - shaping the experience, onboarding, and trust model across iOS and Android.

Designed a secure three-factor authentication system (cold-storage card + biometrics + PIN) to help users complete their first transaction safely.

Redesigned seed-phrase recovery and offline backup flows to reduce errors and anxiety, and transformed a bank-grade security process into a clear, intuitive five-step experience - without compromising protection.

Impact:

• +18 % user activation (registration → first transaction)

• Reduced onboarding drop-off

• Adoption among advanced users as a core part of their workflows

• Strengthened security posture (no screenshots, disabled clipboard copying, safer backups)

• Contributed to successful investment raise

Joined as the sole UX designer to build the MVP for a dual-role platform connecting mental health coaches and clients.

Designed a mobile app enabling discovery, booking, communication, and payments - reducing barriers to affordable mental-health support.

Created the full information architecture, high-fidelity prototypes, and developer-ready specifications that established a clear, buildable product foundation.

For coaches, designed a sessions dashboard with client details, messaging, and income tracking.

Impact:

• Reduced time-to-care from months to 24–72 hours

• Improved first-week activation by 12%

• Increased rebooking rate by 40%

• Decreased no-shows by ~30%