# Anastasia Zudlova > Product Designer | 5+ yrs | Enterprise SaaS + UC | AI Workflow | 0→1 | US Citizen Location: San Francisco, California, United States Profile: https://flows.cv/anastasiazudlova Product Designer with 5+ years shaping products across enterprise SaaS, B2B communications, Web3, and consumer apps — from legacy platforms to early-stage builds from scratch. Specializes in research-driven product thinking and systems-level design: defining product architecture before UI, structuring ambiguous problem spaces, and influencing product direction at every stage. • Research: led end-to-end research including recruitment, interviews, synthesis, and backlog shaping • Systems Thinking in Design: designed end-to-end system architecture across information architecture, service design, and user flows before moving into screens • AI-Integrated Workflows: integrated AI-assisted workflows for research synthesis, concept exploration, prototyping, and design documentation, reducing time from research to decision • Cross-Team Communication: translated between design, engineering, and product; ran design reviews, owned handoff, and helped teams stay aligned when priorities shift KEY ACHIEVEMENTS • Turned Zultys from a product that guessed at user needs into one that made decisions based on direct user evidence — by building the company's first research program and putting real call center agents and supervisors at the center of every product decision • Shipped 30+ UX improvements across core workflows, improving task efficiency by 14%, task success rate by 15%, and user satisfaction by 25%, while reducing support volume by 31% and enabling a 13% reduction in support team size within 3 months • As Founding Designer at jNet Secure, built the product from zero across IA, flows, UI, and design system, then recruited and onboarded the next designer through the Sentry Enterprise acquisition • Simplified 3-Factor Authentication for non-technical crypto users — removed onboarding friction while keeping all security requirements intact, resulting in 18% activation rate • At Zant, the therapist matching and rebooking experience became the product's core retention mechanic — helping drive 12% first-week activation, access to care within 24-72 hours, and a 40% rebook rate EXPERTISE IN user research, information architecture, service design, and design systems, with a strong focus on product thinking, early-stage product development, and turning ambiguous problem spaces into clear, structured solutions. Authorized to work for any U.S. employer without visa sponsorship. Portfolio and resume available in Featured. ## Work Experience ### Product Designer @ Zultys Jan 2023 – Present | Sunnyvale, CA Joined to modernize a 20-year-old enterprise communication platform through user-centered design and data-driven insights. Led a research-driven redesign of the ZAC desktop app, used by thousands of employees across hybrid environments. Introduced a forecasting-based support model to shift the team from reactive issue handling to proactive planning. Defined the future-state information architecture and guided delivery of 30+ new features across voice, messaging, and collaboration modules. Impact: • 31% decrease in support volume • 25% increase in user satisfaction • 15% higher task-success rate • 14% faster task completion • 8% reduction in user errors ### Product Designer @ jNet Secure Jan 2022 – Jan 2023 | Los Gatos, CA Joined as the founding product designer to create a secure crypto wallet app from the ground up - shaping the experience, onboarding, and trust model across iOS and Android. Designed a secure three-factor authentication system (cold-storage card + biometrics + PIN) to help users complete their first transaction safely. Redesigned seed-phrase recovery and offline backup flows to reduce errors and anxiety, and transformed a bank-grade security process into a clear, intuitive five-step experience - without compromising protection. Impact: • +18 % user activation (registration → first transaction) • Reduced onboarding drop-off • Adoption among advanced users as a core part of their workflows • Strengthened security posture (no screenshots, disabled clipboard copying, safer backups) • Contributed to successful investment raise ### Product Designer @ zant. Jan 2021 – Jan 2022 | New York, NY Joined as the sole UX designer to build the MVP for a dual-role platform connecting mental health coaches and clients. Designed a mobile app enabling discovery, booking, communication, and payments - reducing barriers to affordable mental-health support. Created the full information architecture, high-fidelity prototypes, and developer-ready specifications that established a clear, buildable product foundation. For coaches, designed a sessions dashboard with client details, messaging, and income tracking. Impact: • Reduced time-to-care from months to 24–72 hours • Improved first-week activation by 12% • Increased rebooking rate by 40% • Decreased no-shows by ~30% ## Education ### Bachelor's degree in Accounting and Finance OSU ### Design Systems Projector Institute ### UI/UX Designer training course School of Data Analysis ### Diploma of Education in Accounting and Taxation MSC of Economics ## Contact & Social - LinkedIn: https://linkedin.com/in/zudlova - Portfolio: https://anastasiakai.notion.site/product-designer-portfolio --- Source: https://flows.cv/anastasiazudlova JSON Resume: https://flows.cv/anastasiazudlova/resume.json Last updated: 2026-04-13