Product, design, and strategy for formidable startups. Engagements range from fractional design executive leadership to strategic product design and hands-on execution across 20+ venture-backed startups.

↳ Translate research concepts and emerging AI capabilities into clear product direction, partnering closely with researchers and engineers to turn cutting-edge tech into intuitive, stable user experiences.

↳ Lead multidisciplinary teams and help startups operate in high-velocity iteration cycles without compromising quality bars or user trust.

↳ Recruit, hire, and mentor designers, developing them into high-performing senior contributors and establishing the rituals and systems that scale design excellence.

↳ Ensure world-class craft across product, UX/UI, design systems, and brand to create coherence and world-class quality across all surfaces, providing hands-on direction and execution when the work demands senior-level taste and experience.

↳ Partner with CEOs and Heads of Product to shape product strategy, drive alignment across product and engineering, and establish company-wide quality bars.

↳ Introduce operational rigor around reviews, prioritization, and sprint planning to increase clarity, velocity, and cross-functional execution.

↳ Advise founders on GTM, narrative, and fundraising storytelling, contributing to successful launches and investor raises.

The decentralized social interaction layer for the web. Accepted into On Deck’s accelerator (top 1.5%).

↳ Assembled world-class interdisciplinary team from Apple, Goldman Sachs, Gilt, and Unity to build a new human interaction layer for the 3D web.

↳ Drove product vision, UX direction, and GTM, overcoming the industry-wide “cold start” challenge.

↳ Secured a business partnership with Polygon, expanding distribution to 1.5M+ target users.

↳ Partnered with COO to architect a new social monetization model that aligned incentives between users and brands.

↳ Oversaw product design, user research, and strategic prioritization across the organization.

A lightweight SMS & web app launched during rapid iteration cycles in lockdown.

↳ Led a small, cross-functional team to design, build, and ship 3 virtual products during the pandemic.

↳ Owned product strategy, UX direction, and go-to-market, enabling fast iteration loops and rapid user learning.

↳ Recruited renowned creators and talent to host remote experiences that seeded community engagement.

↳ Directed UI/UX, brand, marketing creative, and prototype development across multiple releases.

An on-demand IRL social app with a lifetime 5-star customer rating; grew 63% WoW pre-pandemic.

↳ Formulated heart and voice of product.

↳ Led product vision, user research, and GTM for an experiential social platform backed by the first investors in Pinterest & Notion.

↳ Managed and mentored a small product + design team to build a multi-feature product ecosystem (chat, mapping, reviews, multimedia content).

↳ Designed full UI/UX system, identity, animations, and brand creative across all surfaces.

↳ Built a modular design system that improved developer handoff by 60% and increased product velocity.

↳ Created and executed a high-performing acquisition strategy achieving $0.98 CPA.

A high-end cult fashion brand worn by models, influencers, and The Weeknd.

↳ Designed, sourced, and developed premium fashion products from concept to production.

↳ Managed supplier, factory, and production relationships across the full supply chain.

↳ Led brand creative, marketing direction, and distribution strategy.