# Anastasiya Gostieva > Senior Product Designer | UI/UX Lead | B2B SaaS Specialist | UX Research | Product Innovation | Mobile & Desktop Apps Location: London, England, United Kingdom Profile: https://flows.cv/anastasiyagostieva I am a Senior Product Designer and Lead Strategist dedicated to building scalable design ecosystems for complex B2B SaaS and high-growth consumer platforms. With over 8 years of experience, including leading design for 15+ B2B clients and managing cross-functional design teams - I focus on the intersection of Systemic Design and DesignOps to drive product innovation. My expertise lies in transforming high-complexity environments (WMS, CMS, and Logistics) into intuitive, automated workflows. I don’t just design interfaces; I engineer the frameworks that allow product teams to scale without friction. By implementing robust Scalability Strategies and automation, I ensure that design remains a high-velocity asset rather than a bottleneck. How I drive impact: Systemic Design & Architecture: I specialize in creating holistic design ecosystems. My work on complex logistics modules (delivery, dispatch, picking) has taught me to design for deep logic and multi-state environments where consistency and precision are mission-critical. DesignOps & Automation: I am obsessed with optimizing the "how" of design. From establishing Design Tokens to automating documentation and handoff workflows, I build the infrastructure that empowers designers and engineers to collaborate at peak efficiency. Strategic Leadership: Having led teams of designers to deliver unified experiences across 15+ SaaS applications, I bridge the gap between high-level business goals and execution. I thrive in the "ambiguity of the new," navigating 0→1 challenges with a focus on long-term product health. Complex Problem Solving: My portfolio spans desktop, mobile, and internal tooling for highly specialized industries. I am comfortable managing the dense data requirements of enterprise software while maintaining a "human-centered" aesthetic. Core Expertise: Systemic Design Strategy • DesignOps & Workflow Automation • Scalability Strategy • B2B SaaS Product Design • Enterprise Architecture (CMS, WMS, Logistics) • Design Tokens & Advanced Systems • Product Strategy • Design System Architecture • End-to-End UX/UI • AI-Integrated UX • Mobile-First Design • User Research & Usability Testing Technical Toolkit: Figma (Advanced Auto-layout & Component Architecture), Design Tokens, Logic-driven Prototypes, Adobe Creative Suite Current Focus: Based in London and open to remote opportunities, I am seeking a foundational or lead role where I can build next-generation product ecosystems alongside high-ambition teams. Let's connect to discuss how we can scale your product vision. ## Work Experience ### Sr. Product Designer @ Native Commerce Jan 2024 – Jan 2025 | London Area, United Kingdom Led UI/UX design for 15+ B2B SaaS clients, managing a team of 3 designers to deliver a cohesive user experience across a suite of applications. Designed and implemented user interfaces for complex software features, including desktop and mobile apps, CMS, WMS, and logistics modules (delivery, picking, dispatch). Focused full-time on product innovation and team leadership. ### UX Designer @ Native Commerce Jan 2023 – Jan 2024 | London Area, United Kingdom Contributed to both product and marketing design initiatives. Created engaging website and social media templates while also supporting initial UI/UX tasks for the B2B SaaS product. Gained foundational experience in creative branding and early-stage product development. ### UX Consultant @ VideoPoint | Shoppable Video Jan 2023 – Jan 2024 | London Area, United Kingdom Provided strategic guidance to the product team and founder on the SaaS B2B product designs I previously developed. My role involved advising on existing high-fidelity MVP designs, leveraging insights from competitive research, user flows, and prototypes, and ensuring effective integration with React UI components. ### Product Designer @ VideoPoint | Shoppable Video Jan 2023 – Jan 2023 | London Area, United Kingdom Conducted extensive competitive research and analysis. Developed detailed user flow diagrams and low to mid-fidelity prototypes. Independently crafted high-fidelity MVP designs for a SaaS B2B product. Integrated React UI components into product designs. ### Freelance Graphic Designer @ Self Employed Jan 2019 – Jan 2023 | The Hague, South Holland, Netherlands Delivered high-impact visual communication and digital branding for prestigious clients, including The All-Ukrainian Forum "Ukraine 30", the Servant of the People Party, and the For the Future Party. Working cross-functionally with copywriters, editors, and social media strategists, I translated complex messaging into engaging digital content through a mix of static imagery, motion graphics, and textual animations. By combining creative storytelling with technical precision, I managed the end-to-end production of media assets designed to drive public engagement and maintain brand integrity across high-stakes digital platforms. ### UX Designer @ K-Snack Jan 2021 – Jan 2022 | The Hague, South Holland, Netherlands Conducted market research and analysis. Developed wireframes and prototypes based on user-centred principles. Tested two versions of users interface design with potential customers. ### Art Director @ CYDFILMS Jan 2018 – Jan 2019 | Budapest, Hungary Created pitch materials, coordinated location and cast search, drafted budget proposals for Vodafone, McDonald’s and K&H commercials. Contributed to the marketing plan development via competitors behaviour and market trends analysis. ### Art Coordinator @ GOODMEDIA Jan 2017 – Jan 2017 | Kyiv, Kyiv City, Ukraine Coordinated visual design part of Jacobs Coffee Eurovision Ukraine 2017 sponsorship campaign: establishing the campaign theme, design and integration of key visuals. Oversaw Jacobs Coffee Eurovision campaign elements like TVC, outdoor, HoReCa, digital campaign, promo events and video blog. ### Junior Art Director @ McCann Budapest Jan 2017 – Jan 2017 | Budapest, Hungary Generated mood boards, presentations, concepts of print ads and TV commercials, video animation, graphic design for Coca-Cola, Mastercard, Agility, Proenzi, E.On, etc. ### Casting manager @ Artsky Ltd. Jan 2014 – Jan 2015 | Kiev Region, Ukraine Organizing and hosting monthly castings in Ukraine for the biggest entertainment parks of South Korea: Lotte World, Seoul Land, Kangwon Land and Jeju Atrium theatre. Documentation handling: job contracts drafting and translation, managing the visa application process for the recruited cast. ### Marketing Intern @ Youngsan Handels GmbH Jan 2013 – Jan 2013 ### Art Director Intern @ Saatchi & Saatchi Jan 2012 – Jan 2012 | Kiev, Ukraine Marketing campaign concept creation for large national (Ukraine) and international clients such as: Milka, Daewoo Matiz, chain stores of meat products Myasnaya vesna, Staritsky & Levitsky Reserve Vodka. Presenting developed concepts to clients. ### Summer Intern (Text editor) @ Inter TV (Ukraine) Jan 2008 – Jan 2008 ## Education ### Bootcamp Certificate in UX design CareerFoundry ### Master's degree in Communication and Media Studies Budapest Metropolitan University of Applied sciences ### Exchange student in Asian Studies Soonchunhyang University ### Bachelor's degree in Film/Cinema/Video Studies Kyiv National University of Culture and Arts ### Master's degree in Korean Language and Literature Kyiv National Linguistics University ### Exchange student in Korean Language and Literature The University of Suwon ## Contact & Social - LinkedIn: https://linkedin.com/in/anastasiya-gostieva --- Source: https://flows.cv/anastasiyagostieva JSON Resume: https://flows.cv/anastasiyagostieva/resume.json Last updated: 2026-03-31