# Andi Cho > Senior Product Designer — Enterprise Platforms & Intelligent Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/andicho I design enterprise platforms and complex systems, turning data, workflows, and emerging technologies into clear, actionable experiences. With 10+ years of experience, I’ve led end-to-end product design for large-scale platforms spanning cloud, security, and multi-device ecosystems. My work focuses on simplifying complexity, helping users navigate data-rich environments, make faster decisions, and drive measurable outcomes. In recent years, I’ve designed AI-enabled features within enterprise products, including intelligent search, peer comparison benchmarks, and insight-driven dashboards. I focus on integrating intelligent capabilities into real workflows, improving usability, supporting decision-making, and maintaining clarity and trust. I specialize in: Enterprise platforms with complex data and multi-system dependencies AI-enabled decision support systems Human-in-the-loop AI and explainable design My approach combines systems thinking, UX craft, and emerging technologies to create experiences that are intuitive, trustworthy, and impactful. I’m particularly interested in how intelligent systems extend beyond digital platforms into connected environments and physical interactions, with growing focus on areas such as automation and robotics. ## Work Experience ### Sr. Product Designer - Online Ordering & Delivery @ boons Jan 2025 – Jan 2026 | Pleasanton, CA • Designed an AI-assisted support experience using intent-based flows and guided conversations, improving resolution speed, user trust, and support efficiency.
 • Partnered with founders & engineering to shape ordering UX across web & kiosk platforms. • Led cross-functional initiatives, mentored designers to elevate product quality & execution. ### Sr. AI Product Designer - CX Cloud @ Cisco Jan 2022 – Jan 2025 | San Jose, CA • Led the design of an AI-powered peer comparison dashboard, transforming complex benchmarking data into actionable insights and recommendations that accelerated enterprise decision-making. • Designed AI-powered global search with conversational and generative interactions, improving discovery efficiency and adoption.
 • Introduced FTUE, improving onboarding efficiency, product adoption, and revenue impact.
 • Simplified complex enterprise workflows, reducing task steps and improving reporting efficiency across analytics systems using scalable data visualization. ### Sr. Product Designer / Project Design Lead - Network Security @ Cisco Jan 2018 – Jan 2022 | San Jose, CA • Led UX design for large-scale network security and cloud analytics platforms, improving usability and reducing configuration errors for next-generation firewall management systems. • Initiated AR “Open Box” support experience, reducing onboarding time and lowering support costs; later aligned with Cisco’s Device AR Experience (DARE) app. • Cisco Innovate Everywhere Challenge Finalist: Co-developed a location-based platform leveraging Cisco DNA Spaces and OpenRoaming; resulted in a patent (2023) and partnership concept with Ford Motor Company.
 • Speaker at Cisco Security Business Group Design Conference, sharing design innovation and cross-disciplinary insights. ### Sr. UX Product Designer - TV Platform @ Ericsson Jan 2016 – Jan 2018 | Santa Clara • Redesigned Ericsson MediaFirst across TV, tablet, and mobile, improving usability, cross-platform consistency, and supporting subscriber retention and engagement.
 • Enhanced voice interaction by integrating smart home platforms (Amazon Alexa, Google Home), enabling more intuitive and hands-free content discovery. • Established scalable design patterns by initiating terminology system, improving design consistency, reducing iteration time, and increasing adoption by 28%. ### Sr. UX Designer - Navigation & Infotainment Systems @ Telenav Jan 2015 – Jan 2016 | Sunnyvale, CA • Designed end-to-end in-vehicle navigation and infotainment experiences for GM, enabling real-time route guidance, traffic-aware decision making, and contextual driver interactions • Translated complex routing logic and live data into clear, glanceable interfaces optimized for safety-critical, motion-based environments • Defined interaction patterns that communicate system intent, state changes, and turn-by-turn guidance, improving driver confidence and usability • Collaborated with product and engineering to integrate real-time data systems (navigation, traffic, POI) into a cohesive in-car experience • Established UX principles for low-distraction, high-clarity interfaces, balancing information density with cognitive load constraints ### UX / Visual Design Consultant @ HP Enterprise, Nodeprime, Cisco, HP Jan 2014 – Jan 2016 | California Hewlett-Packard Enterprise, Sunnyvale, CA (Consultant) 2016 Sr. UX / Visual Designer: • Innovated the UX designs for HP Enterprise Online SaaS and techbeacon.com to generate sales. • Designed weekly and quarterly marketing newsletters and emails to bring brand awareness & generate sales leads. Mindful Design, LLC Founder & Sr. UX Designer: Dedicated a holistic and innovative UX solution that address the end user needs and tied them with business goals in a scalable way for software design, mobile and wearable designs for various clients. Project 3: Nodeprime, San Francisco, CA 2015 • Worked with data scientists and developers by creating customer-centric design mockups to solve novel big data UI/UX problems at an unprecedented scale and designed inspiring data visualizations in a start-up environment. Project 2: Cisco Systems, San Jose, CA 2014 – 2015 • Based on user studies, collaborated with IT, development, and business analyst to design a complex Cisco Software Licensing web tool by simplifying the UX and improving admin usages. • Satisfied internal sales and customer reps. by integrating their feedback into the final design. • Created meaningful design solution for a large scale and customer-facing XaaS product to help generate greater ROI. Project 1: Hewlett-Packard, Sunnyvale, CA 2014 • Initiated a new concept and UX designs for HP Connected Music app on a brand new touch-screen tablet PC. • Provided UX wireframes, interaction mockups, & design deliverables that guide creative, content, and development efforts for HP next generation product in Windows 8 environment. • Maintained an awareness of industry trends with self-directed capacity to deliver the best design solutions. ### UX Designer/Project Lead - Collaboration: Jabber Integration with Webex @ Cisco Jan 2007 – Jan 2013 | San Jose, CA • Led UX design for enterprise collaboration, integrating Jabber with WebEx and third-party platforms (IBM, Microsoft, Tencent), ensuring consistency across products and platforms. • Directed user research and usability testing, establishing Cisco’s first usability testing practice in China and delivering bilingual insights for global teams. • Bridged global teams across the US, Europe, India, and China to align product direction and execution. ### Product Manager & Designer - Real-Time Collaboration & Business Intelligence @ Oracle Jan 2005 – Jan 2007 | Redwood City, CA • Product owner and designer for Oracle Real-Time Collaboration (Instant Messaging & Web Conferencing) and Business Intelligence applications. • Created wireframes, user flows, and UX specifications from concept through execution to improve usability and customer experience. • Designed interactive Business Intelligence applications, improving data accessibility and promoting consistency across Oracle BI products. • Conducted competitive analysis and presented product demos at Oracle OpenWorld. • Collaborated with cross-functional teams and supported junior designers. ## Education ### MA in Multimedia Computer Arts San José State University ### BS in Graphic Design-Art Direction San José State University ### Digital Communication and Media/Multimedia Studies University of California, Santa Cruz ### d.school in Design Thinking Studies Stanford University ### 3D Modeling Studies Pratt Institute ### AI-Driven Leadership Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/andicho - Portfolio: https://www.andicho.com --- Source: https://flows.cv/andicho JSON Resume: https://flows.cv/andicho/resume.json Last updated: 2026-04-13