Cascade SF is a Bay Area design community shaping the future of technology through design. We bring together thousands of designers for high-impact events on UX, Product, Growth, AI, and emerging tech, with past partnerships including Google and LinkedIn.

Watch past events at youtube.com/designcareernetwork.

I work at the intersection of Product Design, Marketing Strategy, and AI—using experimentation, UX, and data to drive user acquisition, engagement, and revenue growth for SaaS companies.

I've partnered with teams at Adobe, Zapier, Smule, Cisco, DirecTV, Guitar Center, Disney, and Patreon, and regularly mentor teams to design experiences that convert.

PRODUCT DESIGN + GROWTH

• Specialized in user acquisition, engagement, branding, and conversion strategy, combining UX research, analytics, AI workflows, and responsive design.

• Elevated web experience strategies through deep user research and data analysis, tailoring flows and funnels to match business goals.

• Improved accessibility and usability by implementing robust design systems and WCAG-compliant standards.

• Designed scalable, accessible templates and systems in Figma, Webflow, HubSpot, Adobe CC, Canva, WordPress, and Marketo.

• Trained teams to increase user engagement by 200–300% through high-impact experimentation and UX-driven growth playbooks.

EVENTS & MARKETING STRATEGY

• Led ABM strategy, user acquisition, and AI-driven conversational workflows to target profitable audiences and increase marketing efficiency.

• Tripled event attendance for multiple clients through refreshed design, funnel optimization, and full-stack event marketing strategy.

• Built experiences and campaigns that merge design, storytelling, and measurable growth outcomes.

• Design and develop engaging sites, run testing strategies, and manage our various web properties, specifically for monetization purposes.

• Run A/B tests with GA4 and Google Tag Manager

• Work inside of Wordpress and Elementor to develop sites

• Manage MailChimp, design and automate campaigns to grow brand and audience

• Spearheaded the Drift Conversation AI Bot initiative, driving a 340% growth in the sales pipeline through strategic management and optimization.

• Orchestrated executive presentations and reports, securing vital stakeholder support and facilitating key decisions for user experience enhancements.

• Achieved a 39% increase in Cloud ARR through strategic content placement and A/B testing, optimizing user engagement and conversion.

• Enhanced site accessibility and responsiveness, conducting detailed analysis and redesign of site components for optimal user experience.

• Improved core product trial conversion rates by 240%, implementing innovative strategies and content optimization.

* Collaborated with a team of growth designers, content strategists, managers, and a design engineer to enhance user engagement.

* Developed and refined landing pages, emails, and push notifications for Creative Cloud engagement, using research and A/B testing to optimize user interaction.

* Led growth localization efforts, expanding to seven countries:

* This involved liaising across departments for translation verification and the creation of 110 tailored landing pages, emails, and push notifications.

* Visually designed thumbnails for Adobe Substance 3D tutorials and the Creative Cloud Discover app.

* Wrote a detailed article focusing on the role of accessibility in design systems.

* Successfully advocated the adoption of a new platform to automate localized pages through a CMS and reduce development time by 50% or more.