# Andi Galpern > Founder, Cascade SF | Designer & Growth Strategist | Community, Mentorship & Emerging Tech Location: San Francisco, California, United States Profile: https://flows.cv/andigalpern I’m a Growth Strategist and Marketing Leader who blends experimentation, UX, and AI workflows to drive measurable revenue impact. I help companies understand their audience, optimize acquisition funnels, and turn complex systems into simple, high-converting experiences. Over the last decade, I’ve led growth and marketing initiatives for Adobe, Informatica, and multiple high-growth startups — partnering closely with engineering, data science, and product teams to scale programs that directly move the business forward. A few highlights: • Drove $7.5M+ pipeline lift at Informatica through AI-powered chatbot optimization and experimentation • Ran localization and trial-to-paid funnel experiments for Adobe Creative Cloud across 8 international markets Built product-led growth strategies and dashboards used by executives for real-time decision making Founded a design and tech community that grew to 10,000+ members and influenced the UX industry nationwide • Women Techmakers Ambassador @ Google, focused on emerging tech, education, and empowering creators in AI What I specialize in: • Growth Strategy & Marketing Ops • Conversion Optimization & Experimentation • AI Workflow Design & Automation • Audience Research & Positioning • UX for Revenue Impact • B2B & SaaS Acquisition Funnels If your team is solving hard growth problems, scaling acquisition, or building new AI-driven workflows, I’d love to connect. ## Work Experience ### Founder, Event Producer, & Mentor @ Cascade SF Jan 2011 – Present | San Francisco, CA Cascade SF is a Bay Area design community shaping the future of technology through design. We bring together thousands of designers for high-impact events on UX, Product, Growth, AI, and emerging tech, with past partnerships including Google and LinkedIn. Watch past events at youtube.com/designcareernetwork. ### UX for Revenue Impact • Growth Strategy • Marketing • UX & Product Led Sales @ andixd.com Jan 2008 – Present | United States I work at the intersection of Product Design, Marketing Strategy, and AI—using experimentation, UX, and data to drive user acquisition, engagement, and revenue growth for SaaS companies. I've partnered with teams at Adobe, Zapier, Smule, Cisco, DirecTV, Guitar Center, Disney, and Patreon, and regularly mentor teams to design experiences that convert. PRODUCT DESIGN + GROWTH • Specialized in user acquisition, engagement, branding, and conversion strategy, combining UX research, analytics, AI workflows, and responsive design. • Elevated web experience strategies through deep user research and data analysis, tailoring flows and funnels to match business goals. • Improved accessibility and usability by implementing robust design systems and WCAG-compliant standards. • Designed scalable, accessible templates and systems in Figma, Webflow, HubSpot, Adobe CC, Canva, WordPress, and Marketo. • Trained teams to increase user engagement by 200–300% through high-impact experimentation and UX-driven growth playbooks. EVENTS & MARKETING STRATEGY • Led ABM strategy, user acquisition, and AI-driven conversational workflows to target profitable audiences and increase marketing efficiency. • Tripled event attendance for multiple clients through refreshed design, funnel optimization, and full-stack event marketing strategy. • Built experiences and campaigns that merge design, storytelling, and measurable growth outcomes. ### Senior Product Designer & Wordpress Manager / Developer @ Site Impact Jan 2024 – Jan 2025 • Design and develop engaging sites, run testing strategies, and manage our various web properties, specifically for monetization purposes. • Run A/B tests with GA4 and Google Tag Manager • Work inside of Wordpress and Elementor to develop sites • Manage MailChimp, design and automate campaigns to grow brand and audience ### Senior Web Marketing Manager – Growth, Merchandising and Optimization @ Informatica Jan 2021 – Jan 2022 | Redwood City, California, United States • Spearheaded the Drift Conversation AI Bot initiative, driving a 340% growth in the sales pipeline through strategic management and optimization. • Orchestrated executive presentations and reports, securing vital stakeholder support and facilitating key decisions for user experience enhancements. • Achieved a 39% increase in Cloud ARR through strategic content placement and A/B testing, optimizing user engagement and conversion. • Enhanced site accessibility and responsiveness, conducting detailed analysis and redesign of site components for optimal user experience. • Improved core product trial conversion rates by 240%, implementing innovative strategies and content optimization. ### Growth UX Strategist, Visual Designer, & Technical Writer 4(multiple contracts) @ Adobe Jan 2019 – Jan 2021 | San Francisco Bay Area * Collaborated with a team of growth designers, content strategists, managers, and a design engineer to enhance user engagement. * Developed and refined landing pages, emails, and push notifications for Creative Cloud engagement, using research and A/B testing to optimize user interaction. * Led growth localization efforts, expanding to seven countries: * This involved liaising across departments for translation verification and the creation of 110 tailored landing pages, emails, and push notifications. * Visually designed thumbnails for Adobe Substance 3D tutorials and the Creative Cloud Discover app. * Wrote a detailed article focusing on the role of accessibility in design systems. * Successfully advocated the adoption of a new platform to automate localized pages through a CMS and reduce development time by 50% or more. ### Head Of Content, Demand Generation Manager @ Zight (formerly CloudApp) Jan 2017 – Jan 2019 | San Francisco Bay Area • Designed and coded templates for websites and emails in Webflow, Hubspot, and Customer.io • Wrote user acquisition content for landing pages, blog posts, marketing emails, microcopy, surveys, presentations, social media posts, and ads • Produced and hosted YouTube events, where I interviewed designers to learn about their process • Designed and wrote marketing collateral, landing pages, and social posts for web and print • Managed editorial schedule and social media channels and collaborated with the Head of SEO to research keywords for user acquisition • Mentored a small team of full-timers and freelancers and hosted webinars and in-person events with strategic partners and influencers • Trained teammates on community growth, event organization, and building a viral brand * Started as a freelance writer, then brought on full-time as a Content Strategist. Four months later, I was promoted to Head of Content. ### Customer Advisory Board for Project Comet (now Adobe XD) @ Adobe Jan 2016 – Jan 2017 | San Francisco Bay Area • Join regular Connect/Google Hangout meetings with the PM and engineering team • 1 of 22 people around the world selected to participate • Install and use special builds of Comet that expose features not yet provided to pre-release • Participate in on-site and remote research • Respond to requests for feedback or completion of surveys • Engage with other CAB members and Comet team members in a private Slack channel ### Product Designer @ Doximity Jan 2011 – Jan 2012 | San Mateo, CA • Marketing, branding, and responsive web design in an Agile software environment • Design marketing collateral + code in HTML, HAML, SASS, CSS, SendGrid and MailChimp • Write microcopy for interactions and newsletters • Left company on mutual terms to pursue Cascade SF, my design organization, as it gained momentum. ### Lead Marketing Designer @ IAC Jan 2010 – Jan 2011 | Los Angeles, California, United States • Collaborated with team to design marketing collateral, newsletters, presentations, templates, and web pages for CityGrid Media, Urbanspoon, and Citysearch • Taught bi-weekly HTML classes to marketing team ### Graphic Designer, Real Estate @ Zimmerman Advertising Jan 2007 – Jan 2008 | Fort Lauderdale, Florida, United States • Designed high-volume advertising campaigns across multiple formats, ensuring brand consistency and timely delivery for Lennar’s homes sales marketing and real estate promotions. •Created web ads optimized for engagement, focusing on impactful visuals and messaging to enhance Lennar’s digital presence. • Executed designs based on creative direction and brand guidelines, maintaining quality control while meeting tight deadlines in a fast-paced production environment. •Worked on production guidelines to advertise home sales and real estate around the United States. • Left job to relocate to San Francisco and focus on web design. ## Education ### BFA in Graphic Design Florida Atlantic University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/andigalpern - Website: andixd.com --- Source: https://flows.cv/andigalpern JSON Resume: https://flows.cv/andigalpern/resume.json Last updated: 2026-04-07