# Andjelija Sreckovic

> Lead Product Designer | UX Architect | Product Strategy | B2B & Data Platforms

Profile: https://flows.cv/andjelija

UX Lead with a background in psychology, designing complex, data-driven products people rely on to make decisions. I balance empathy with structure, turning how people think into clear, intuitive systems. I lead product design across teams, shaping direction and translating complexity into experiences that are thoughtful, effective, and built to scale.

## Work Experience
### UX Lead @ BMO
Jan 2025 | Chicago, IL
- Own UX strategy across high visibility, bankwide initiatives, partnering closely with CFOs and senior leaders to shape product direction and decision making.
- Lead the design of unified executive dashboards that replace fragmented reporting and give leadership a clear, consistent view of performance across the organization.
- Build and scale a shared design system, data visualization language, and accessibility standards used across multiple internal products.
- Act as a trusted design partner to executives, product, and engineering by translating complex business problems into clear, actionable experiences and repeatable UX practices.

### Senior UX Architect @ Hilco Global
Jan 2024 – Jan 2025 | Chicago, Illinois, United States
- Directed the design strategy for cross-functional teams, ensuring a unified vision and efficient execution that drove product adoption and market differentiation.
- Led the design and product roadmap, collaborating with business stakeholders, product management, and engineering to ensure user-centered solutions that align with overall product vision and business objectives.
-Built and scaled a design system, ensuring consistency and reducing time-to-market by enabling streamlined workflows across teams.
- Drove user engagement by 30% through scalable design solutions, aligning design strategy with business goals across web and mobile platforms.

### Senior UX Architect @ ReStore for Retai‪l‬
Jan 2024 – Jan 2025 | Chicago, IL
- Drove user engagement by 40% through scalable design solutions for web and mobile platforms.
- Led the design and product roadmap, collaborating closely with engineering to ensure seamless execution and alignment with business objectives.
- Built and scaled a design system, improving cross-team collaboration and reducing design debt.
- Aligned product vision with business objectives, delivering impactful user experiences that boosted product adoption.
- Led accessibility-first initiatives, achieving WCAG compliance and enhancing usability for diverse audiences.
- Led user research and usability testing, refining designs and enhancing product usability and performance.

### Senior UX Designer @ Cover Whale
Jan 2021 – Jan 2024
- Led a Design team, fostering creativity and collaboration, while executing user-centric strategies.
- Revamped the Web platform, directly contributing to an increase in customer retention and growth in revenue 
- Designed a mobile app that expanded the company’s market share, driving user engagement and business scalability.
- Acted as a Product Owner for key projects, managing roadmaps, user stories, and iterative development.
- Leveraged strong collaboration and communication skills to work effectively with cross-functional teams to align design solutions with business requirements and user needs.
- Applied user research and usability testing expertise, resulting in data-driven, user-friendly product designs

### Lead UX/UI Designer @ Studious
Jan 2020 – Jan 2021 | Chicago, Illinois, United States
- Led a diverse creative team driving innovation and effective collaboration. 
- Increased conversion rate by 25% through strategic UX design enhancements. 
- Exceeded business goals with the design of clean and intuitive user interfaces. 
-Client praise for the extensive research and use of empathy tools for potential users to achieve a more mindful and user-friendly design

### Instructional Specialist @ West Oakland Middle School
Jan 2019 – Jan 2021 | Oakland, California, United States
-Facilitated individualized and small group sessions
-Coordinated meetings with families and staff
-Managed 30+ high needs students 
-Designed individualized behavior and education plans

### Mental Health Counselor @ Oakes Children's Center
Jan 2018 – Jan 2020 | San Francisco Bay Area
- Guided and motivated 6 classroom counselors to help them succeed in the fast-pace environment  
- Reached clients’ goals by facilitating individualized and family therapy sessions. 
- Promoted positive and harmonious work environment.
- Taught clients anger management techniques, relaxation skills, impulse control, social skills, emotional
coping skills and functional living skills

### Special Education Specialist @ Lighthouse Academy
Jan 2013 – Jan 2018 | Detroit, Michigan, United States
- Contributed to the development of the special education programs and auxiliary services for students with autism, learning disabilities, and social engagement.
- Modeled and taught basic and advanced social skills, conflict management techniques and study approaches to students
- Documented reports on individual learning, participation and behavior performance through daily learning logs, BIP,IEP, documentation, and state tracking logs


## Education
### Certificate
University of California, Berkeley

### Bachelor of Arts - BA
Stony Brook University


## Contact & Social
- LinkedIn: https://linkedin.com/in/andjelija-sreckovic
- Email: mailto:andjelijadesign@gmail.com

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Source: https://flows.cv/andjelija
JSON Resume: https://flows.cv/andjelija/resume.json
Last updated: 2026-04-16