Led the architecture and development of intelligent systems, integrating ML/AI-driven insights into end-to-end design workflows.

• Spearheaded the creation of a cross-functional ML/AI Media Lab Sandbox, enabling rapid prototyping of inteligente tools, and adaptive UI frameworks.

• Partnered with engineering, research, and design teams to translate abstract innovation challenges into actionable product roadmaps and proof-of-concept prototypes.

• Directed system-level design initiatives, aligning intelligent systems, usability, and ethical standards.

• Advocated for scalable design systems that support automation, experimentation, and multi-modal interaction models.

• Mentored a team of designers, technologists, and researchers in applying AI/ML to creative tools, enhancing collaboration and strategic impact.

My role sits at the intersection of design leadership and emerging technology—where product vision, technical depth, and creative exploration converge.

Embedded PMO (Program Management Office) consultant within the Meta Web Team

• Successfully managed complex web projects as a key member of the Meta Web Team. Brought a strategic and results-driven approach to ensure project success.

• PMO support for the launch of Meta Verified.

• Implemented a new intake process yielding greater efficiency and quicker time to market

• Developed, implemented, and maintained project management processes and standards, ensuring all teams' adherence.

• Central point of contact for all project-related matters within the Web Team, aligning efforts across functions, teams, and stakeholders.

• Collaborated with cross-functional teams to ensure alignment and effective coordination of efforts, fostering a culture of continuous improvement.

• Expertise in identifying and mitigating risks and issues, proactively proposing solutions to ensure project success.

• Lead seasonal Apple Marcom projects with multiple touch points – Design, UX, Engineering, and Video teams across Apple

• Managed project’s cross-functional teams, including design, production, engineering, IT, product, and retail.

• Oversee worldwide project delivery from brief to launch.

• Partnered with engineering and IT to deliver digital executions worldwide.

Zheener was an Ad-Tech Startup based in San Francisco. Providing advertising & technology solutions for small businesses.

YCombinator Startup School Alum Fall 2019

Conceptualized the idea and led the product development of an Generative AI advertising solution focusing on small businesses. Bootstrapped a new approach to performance base advertising utilizing automation, Machine Learning and human creativity. Developed the "Intelligent Ad" product vision, strategy, and roadmap.

Led a dispersed team of creatives, engineers & PMs worldwide.

• Develop the product by questioning the norms with a performance-based approach and applying Systems Thinking methodologies to disrupt the advertising space.

• Brought new perspectives to Generative executions, product development, predictable behavior, and technical development process.

• Lead project management, including; development, content, strategy, positioning, digital and social strategy, go-to-market, and advertising, with a remote team and distributed workforce.

• Technical development of an ultra-fast video ad production with a five-day turnaround time and new data-based video variations in 15 days.

Nimblefish was a marketing technology company acquired by RR Donnelley.

Tasked to revamp the marketing operations team, and lead a team of twenty-five members (technical product managers, program managers, marketing, and creative). Development of B2B2C automated video solutions. Took the initiative in providing an insights-driven approach to planning, creative development, execution, measurement, and optimization of projects. Brought the company back to profitability and re-located the office back to headquarters in Chicago, IL.

• Successfully build high output creative and operations teams, fostered by an environment based on accountability and trust.

• Served as the driving force in opening three large sales channels with Capital One, Carmax, and Anthem Blue Cross.

• Oversaw the entire product roll-out phase of video product features, along with the automation of marketing initiatives and professional services.

• Conceptualized and design a programmatic campaign, matching display and direct mail utilizing IP to physical address match, resulting in 68% new subscribers.

• Made substantial contribution in managing the execution of new product features and the automation of marketing initiatives and professional services.

Clients: AT&T, Blue Cross Blue Shields, Capital One, VSP