# Andrea Vega > Product Design Leader | Fintech & AI | Driving UX Strategy | Webflow Designer Location: New York, New York, United States Profile: https://flows.cv/andrea NYC-based Product Designer with 8+ years experience. Driven by curiosity, my passion lies in going beyond surface-level solutions. I dissect problems to their core to create innovative digital and physical experiences that make a meaningful impact. I'm currently at PenFed developing their brand-new loyalty program. | andreajvegaa@gmail.com Skills: User Experience, Interface Design, Interaction Design, Product Design, Motion Graphics, Physical & Digital Prototyping, Wireframing, User Research, Strategy, Concepting, Storytelling, User Journeys/Flows, Personas, Information Architecture, Usability Testing, Front & Back End Development. Tools: Photoshop, Sketch, Illustrator, After Effects, Webflow, Cinema 4D, Invision, Principle, Keynote, Framer.js, Premiere, Indesign, Audition, SketchUp, HTML, CSS, Javascript, Flinto, Final-Cut Pro. ¡Sí, Hablo Español! ## Work Experience ### Lead Product Designer @ PenFed Credit Union Jan 2025 – Present | Washington, United States • Shaping the vision for PenFed’s first Loyalty Program and collaborating with C-suite execs and product leaders to define success metrics • Leading onboarding redesign for Deposits and Auto Loans applications. • Managing a small team of designers, mentoring them through UX strategy, Design System creation, and accessibility compliance. • Led the redesign and implementation of new global navigation by consolidating 3 outdated headers into one mega menu. Enhancing UX by cutting page sublinks by 1/3 • Partnering with leadership to align business goals with design outcomes, integrating AI-assisted tools into the workflow. ### Senior Product Designer @ PenFed Credit Union Jan 2022 – Jan 2025 | Washington D.C. Metro Area • Led end-to-end redesigns for PenFed’s Auto Loan and Personal Loan platforms, enhancing user experience. • Achieved a 45% increase in Auto Loan engagement and a 30% rise in new member signups. • Introduced new Personal loan categories to match rising financial needs like IVF, Family Planning, Medical expenses, etc. • Collaborated with cross-functional teams to streamline the Deposits Onboarding digital experience and improve acquisition journeys. Focussed on streamlining outdated Salesforce components • Helped transition development over to Adobe Experience Manager (AEM) by defining component libraries and UX guidelines, increasing scalability and consistency across digital products. • Oversaw new Design System & mentored junior designers with managing new components ### Webflow Designer @ Unknown Jan 2020 – Present • Designed and developed Webflow websites and rebrands for small businesses in construction, interior design, and e-commerce. • Provided strategic consulting, UX writing, and brand identity systems to enhance conversions and SEO performance. • Created social media content, marketing ads, and digital designs for independent creatives and Latino-owned small businesses. ### UX Designer @ Tential Solutions Jan 2019 – Jan 2022 | San Francisco Bay Area • Supported cross-functional teams as a UX Designer, modernizing PenFed’s digital banking platforms. • Generated over $2.5M in new Auto Loans and boosted new member conversion rates by 30% through sweepstakes campaigns • Conducted user research and usability testing to pinpoint pain points in online banking flows. • Established UX standards that laid the groundwork for the company’s design system. Highlights: • Improved loan application completion rates by 12% through form simplification and error-state redesign. • Recognized for establishing UX research documentation standards that informed future design initiatives. ### User Experience Designer @ DMI (Digital Management, LLC) Jan 2017 – Jan 2019 | Washington D.C. Metro Area Worked as Lead UX Designer on several mobile apps and websites like Hersheypark and Maryland Human Services. Created experiential campaigns utilizing Blockchain and AR technology. Designed UX/UI for ios & android apps, as well as micro-interactions and developed interactive websites. Conducted numerous competitive audits, user research, user testing, and focus groups. Occasionally worked on traditional print ads, animated logos, and video ads. ### Designer @ Vega Athletics Jan 2018 – Jan 2019 | Seattle, WA - Remote Designed Brand Assets, UI Design, website content, Social Posts, and video design ### UX Design & Art Director Intern @ WONGDOODY Jan 2016 – Jan 2016 | Greater Los Angeles Area Created mockups and interactive prototypes, Concepted for new business pitches and designed decks. Designed and produced Interactive Children's Learning Board for Cedar Sinai LA — currently displayed in the Westfield Mall in Culver City, LA. ### Digital Developer Intern @ Virginia Commonwealth University Jan 2016 – Jan 2016 | Richmond, Virginia Area As a Digital Developer intern for VCU University Relations I specialized in user experience and front-end development (HTML, CSS, JavaScript, Git), usability testing, prototyping, responsive interaction design, and resolved maintenance requests. I designed digital content and ad banners across several University websites and created personas, user flows and analyzed Hotjar analytics for a website redesign taxonomy. ### Digital Web Designer @ Good Pac Co. Jan 2015 – Jan 2015 | Washington D.C. Metro Area Designed logo, brand assets, and created site content Designed the User Experience and Interface of website Built front-end site through Wordpress. ## Education ### Master of Business Administration (M.B.A.) in Experience Design VCU Brandcenter ### Bachelor’s Degree in Communication and Media Studies Radford University ## Contact & Social - LinkedIn: https://linkedin.com/in/dreavegaa - Website: https://dreavega.com --- Source: https://flows.cv/andrea JSON Resume: https://flows.cv/andrea/resume.json Last updated: 2026-02-23