# Andrea Cevenini

> VP, Product Design @ Rakuten | ex. Everlane, IDEO

Location: San Francisco, California, United States
Profile: https://flows.cv/andreacevenini

Head of Design @ Rakuten Rewards.
Learn more about our team here: https://read.cv/teams/rakutenrewards

Previously @ IDEO, Everlane.
Domain Expertise: E-Commerce, Food, Health, Financial Services.

If we haven't worked together, please send a note with your connection request.

## Work Experience
### VP, Product Design @ Rakuten Rewards
Jan 2024 – Present | San Francisco, California, United States
Scaled a global design team from 8 to 25+ across Product Design, Research, and UX Writing.

Defined the company’s experience vision and helped lead key initiatives — from new product bets to long-term partnerships.

Elevated design’s visibility and influence through stronger rituals, team culture, and positioning.

### Senior Director, Product Design @ Rakuten Rewards
Jan 2022 – Jan 2024 | San Francisco Bay Area

### Director, Digital Product Design & Experience @ Everlane
Jan 2020 – Jan 2022 | San Francisco Bay Area
Established a dedicated design function and transitioned the team from a contractor model to a centralized organization reporting to the Chief Technology Officer. 

Built a strong foundation for design, hiring and mentoring 4 full-time designers, introducing research, establishing a career ladder, and rolling out the company’s first design system.=
 
Led crossfunctional efforts to align product roadmaps with brand purpose — redesigning the iconic Price Transparency module, launching carbon offsets in checkout, and introducing new payment methods like Catch, constantly balancing brand and business needs.

### Design Lead @ IDEO
Jan 2020 – Jan 2020 | San Francisco Bay Area
At IDEO, I worked at the intersection of product and brand, leading multidisciplinary teams and client programs through the design process. I helped organizations across healthcare, fintech, and retail define human-centered strategies and turn them into digital products and services grounded in real user needs.

### Principal Designer @ IDEO
Jan 2018 – Jan 2020 | San Francisco Bay Area

### Senior Designer @ IDEO
Jan 2016 – Jan 2018 | San Francisco Bay Area

### Communication Designer @ IDEO
Jan 2013 – Jan 2016 | Munich Area, Germany


## Education
### BS Communication Design in Communication Design
Politecnico di Milano

### Master of Science (MSc) in Master of European Design
ENSCI - Les Ateliers

### Master of European Design in Design
Köln International School of Design

### Master of Science (M.Sc.) in Communication Design
Politecnico di Milano


## Contact & Social
- LinkedIn: https://linkedin.com/in/acevenini
- Website: https://www.andreacevenini.com

---
Source: https://flows.cv/andreacevenini
JSON Resume: https://flows.cv/andreacevenini/resume.json
Last updated: 2026-04-05