Stitch Fix is a clothing styling service. I lead a team of four that shape client and stylist experiences across the core ordering journey. We partner cross-functionally on GenAI-powered outfit visualization initiatives spanning direct shopping and curated orders. I implement structured processes that improve clarity and execution.

Led product design at an online therapy company. Launched key features including goal tracking, session scheduling, and onboarding improvements. These enhancements improved therapy outcomes and business performance. Shaped product roadmap strategy to prioritize high-impact experiences and strengthened processes to improve execution and quality.

Hired and mentored new team members to support a high-growth product. Oversaw all product design efforts including research, ideation, launch and iteration. Worked cross-functionally with product, data, engineering, and customer support teams to build and monitor new experiences for clients and therapists.

Led end-to-end redesign of online therapy platform in iOS, Android, and desktop. Managed the complete design process for all new features, and built production-ready features with HTML/SASS/jQuery. Supported the engineering team with frontend development and quality testing.

Sole designer and frontend developer for a fast-growing online therapy product. Created, developed, and maintained new features and landing pages for each of BetterHelp’s brands. Ideated and launched funnel experiments that improved conversion and retention.