Product and UX strategist with a background in psychology and qualitative research, whose design process is deeply influenced by the users thinking and mental models. I love to design experiences that empower people, that make them feel interested and comfortable.

2020 — NowMetaSenior Product Designer

2020 — Now

Menlo Park, California, United States

2019 — 2020YaloDirector of UX and Product Design

2019 — 2020

Mexico City Area, Mexico

Awarded best leader of the year

Grew the team from 2 to 11 designers

Set quarterly OKRs for the team, defined best practices and processes, project scoping, resource allocation, hiring and performance.

Implemented success metrics by setting and monitoring job completion goals for each experience.

Supported the business development team helping pitch product ideas (CPGs, retail, travel, banking)

2018 — 2019YaloEnterprise UX Lead

2018 — 2019

2016 — 2019GridMXUX Instructor

2016 — 2019

Mexico City Area, Mexico

Instructor on UX strategy, wireframing, prototyping and interaction design.

2017 — 2018PulpomaticProduct Design Manager

2017 — 2018

Mexico City Area, Mexico

In charge of defining the product vision and product roadmap based on user and business needs. (SaaS)

UX/UI direction, backlog prioritization, user research, competitive analysis, product optimization, product analytics, onboarding, pricing & up-selling strategy.

In charge of the public website design direction and strategy, content validation, lead generation.