# Andrea Gomez Lavin > Product Designer at Facebook Location: Menlo Park, California, United States Profile: https://flows.cv/andreagomezlavin Product and UX strategist with a background in psychology and qualitative research, whose design process is deeply influenced by the users thinking and mental models. I love to design experiences that empower people, that make them feel interested and comfortable. My greatest strength is the ability to translate human behavior insights into useful and engaging products. ## Work Experience ### Senior Product Designer @ Meta Jan 2020 – Present | Menlo Park, California, United States ### Director of UX and Product Design @ Yalo Jan 2019 – Jan 2020 | Mexico City Area, Mexico • Awarded best leader of the year • Grew the team from 2 to 11 designers • Set quarterly OKRs for the team, defined best practices and processes, project scoping, resource allocation, hiring and performance. • Implemented success metrics by setting and monitoring job completion goals for each experience. • Supported the business development team helping pitch product ideas (CPGs, retail, travel, banking) ### Enterprise UX Lead @ Yalo Jan 2018 – Jan 2019 ### UX Instructor @ GridMX Jan 2016 – Jan 2019 | Mexico City Area, Mexico • Instructor on UX strategy, wireframing, prototyping and interaction design. ### Product Design Manager @ Pulpomatic Jan 2017 – Jan 2018 | Mexico City Area, Mexico • In charge of defining the product vision and product roadmap based on user and business needs. (SaaS) • UX/UI direction, backlog prioritization, user research, competitive analysis, product optimization, product analytics, onboarding, pricing & up-selling strategy. • In charge of the public website design direction and strategy, content validation, lead generation. ### User Research Lead @ Multiplica Jan 2017 – Jan 2017 • Training of the User Research team, definition of research techniques to use in each project. ### Senior UX Consultant @ Multiplica Jan 2016 – Jan 2017 | Mexico City Area, Mexico • Leadership of design sprints and workshops, user research, wireframing, prototyping, usability testing using Agile/Lean UX methodologies for clients like Santander bank, Axa, Chubb, BBVA, Banco de México. ### UX Designer @ The Cocktail Jan 2015 – Jan 2016 | Mexico City Area, Mexico • In charge of defining the UX strategy and designing the user-centered solution for clients like Google, Qualcomm, BBVA, Wibe, El Palacio de Hierro, Comex, Famsa, Mexico Desconocido, Farmacias San Pablo. ### Instructional Designer @ Miraflores School Jan 2011 – Jan 2014 | Mexico City Area, Mexico • Created, designed and implemented the “Inner Potential Project” to provide students with psychological tools to better face the world, stimulate their emotional well-being and develop their character • Designed engaging learning experiences to subjects like self-esteem, fear conquering, creativity, team work, grit • Revised and rewrote the content and activities to shape them for each learning group needs (6 to 13 year olds) • Weekly involvement with 350 elementary school children, facilitating 11 one-hour sessions ### User Research Intern @ Kantar Millward Brown Jan 2010 – Jan 2010 | Madrid Area, Spain • Leadership of focus groups, creative sessions, ethnographic interviews with different targets (adults, adolescents, children) using technologies like Eye Tracking. ### Sales & Marketing Trainee @ Michael Page Jan 2008 – Jan 2009 | Mexico City Area, Mexico • Provided recruitment consultancy and head hunting services for middle and top management positions in sales and marketing roles. ## Education ### User Experience Design Immersive General Assembly ### Master of Science - MS in Child Psychology ITEAP ### Bachelor of Science - BS in Psychology Universidad Iberoamericana, Ciudad de México ### Study Abroad Semester in Gender Studies Macquarie University ## Contact & Social - LinkedIn: https://linkedin.com/in/andreagola - Website: https://www.behance.net/andreagola --- Source: https://flows.cv/andreagomezlavin JSON Resume: https://flows.cv/andreagomezlavin/resume.json Last updated: 2026-02-23