Led the creation of bespoke digital applets for sales enablement, content management, online marketplaces, dashboard and analytics, and admin tools

Partnered with biotech and healthcare brands to create one-of-a-kind and engaging digital experiences for tradeshows and live events, increasing lead generation and sales each year

Collaborated with enterprise partners (3M, GE, Zeiss, etc.) to understand their sales and marketing needs, and identify business growth opportunities through user metrics and qualitative research

Prototyped design solutions and facilitated constructive feedback session from stakeholders

Worked closely with developers to enhance the customer experience through leveraging new design patterns and adopting udpated OS features in the product platform

Led the end-to-end design for the Admin app, the first tool built for admin users to manage their enterprises. This product scaled the functions of Customer Support and Client Relationship teams and enabled cross-enterprise collaboration.

Contributed to the Elementum design system when coming up with a new pattern or rethinking existing ones. The process starts from problem definition, then getting use cases from other designers', going through cycles for a design proposal and presenting to the design and front-end team for feedback and development.

Worked on Source App, conducting user research and conceptualizing supplier dashboards amongst other features, to improve current product offering. Collaborated closely with Product Management and Engineering teams on a 2-week sprint basis to continuously deliver value to customers.

Notable Projects:

Owned Elementum’s product visual language across web and mobile, supporting 4 different applications and functioning as a shared resource for the design team

Created and documented UI patterns that helped the design organization operate more efficiently, and started the first Elementum design system

Standardized design documentation process and developed and enforced style/brand guideline (the first in the company) in partnership with Brand/Marketing team and worked closely with other designers to support visual design needs

Notable Projects:

Worked collaboratively with brand managers to create point-of-sale marketing materials such as neckers, shelf talkers, sell sheets, mock-ups for packaging collateral and ads for websites. Wine and spirit brands include Concannon, Cupcake, Almaden, Franzia, Flipflop and Big House Wines. Also designed and developed websites for test brands, including Love Noir, Jalapino Wines and Franzia Limited Edition.