# Andrea N. > UX Design Leadership Location: San Francisco Bay Area, United States Profile: https://flows.cv/andrean I have fourteen years’ experience as an Experience Design leader, creator & consultant, specialized in crafting brand-rich products and software for consumers and enterprise customers, including AR/VR, gestural, multi-touch, and voice-command experiences. I've demonstrated proven success in inspiring a culture of innovation to deliver engaging experiences that delight audiences, drive business growth & celebrate brands. I'm an impeccably detailed presenter delivering clear, thoughtful, & comprehensive design vision, as well as an enthusiastic & dedicated leader skilled in directing & mentoring a multi-disciplinary team towards career growth, design leadership, and employee retention. SKILLS User Experience Design and Direction; High Velocity Product Development; Defining Design Strategy; Mentoring Designers & Managers; Fostering career growth; User-centered Holistic Design; Responsive & Mobile UX; Gestural & Multi-touch User Interfaces; iOS & Android User Interfaces; Wireframing; Interactive Prototyping; Information Architecture; Visual Design; Adobe Creative Suite; Competitive analysis; Heuristic analysis; Personas; Use cases & scenarios; Experience Mapping; Contextual Inquiry; Survey Design; Usability Test Plans & Test Scripts; A/B Testing; User Research; Qualitative & Quantitative Usability Testing CLIENTS Samsung, Intel, Deloitte, Microsoft, General Motors, Catalyst Innovation Partners, Honeywell, Amazon, The North Face, Brooks Running, Urban Decay, Calvin Klein, The Hettema Group, Live Area Labs ## Work Experience ### UX Lead & Senior Design Manager @ Google Jan 2023 – Present ### UX Lead & Design Manager @ Google Jan 2019 – Jan 2023 | San Francisco Bay Area User Experience Design Lead, Videos in Search: creating accessible and equitable access to video results in Google Search for users everywhere by crafting an intuitive, usable, and memorable experience that helps people find the video information they want to help meet their needs efficiently and effectively. Mentor designers via servant leadership and pedagogy methodologies to help meet their individual goals towards career growth and leadership. ### Owner, Creative Director & Experience Designer @ Crescendo Studio LLC Jan 2018 – Jan 2022 | San Francisco Bay Area Creative direction and experience design consultant and business owner. Create superior experiences for Fortune 500 clients resulting in brand-rich software, mobile & AR/VR products. • Partner with clients, agencies, and teammates as part of embedded design & development teams to direct all design and research initiatives, workshops, and project plans • Develop trusted partnerships with teams & clients as a representative of my colleagues and a champion of our work throughout client pitches, presentations, and reviews • Create comprehensive wireframes, site maps, prototypes, & workflows to provide detailed documentation of the intended interaction design to be built • Produce pixel-perfect visual design, color comps, and assets that embody each brand • Conduct qualitative user research and analysis to define consumer needs, motivations & behaviors that directly inform product definition & requirements • Provide constant, clear, reliable communication to facilitate successful remote engagements ### Design Director @ Stimulant Jan 2017 – Jan 2018 | San Francisco Bay Area As Design Director, I lead Stimulant’s end-to-end design practice and provide leadership to a multidisciplinary team of talented creatives in order to envision and execute large scale, interactive installations and immersive environments. Our work utilizes innovative technology to mediate human interaction with spatial and social environments, woven together with thoughtful, content-driven storytelling. Leader and individual contributor responsible for the creation of interactive, immersive, large- scale installations that blend user collaboration, architectural environments, and emerging technologies. Report to the Managing Director. • Lead & mentored a multi-disciplinary team spanning interaction & visual design, 3D modeling, motion graphics, sound design, industrial & exhibit design, content, & research • Designed interactive interfaces using touch screens, augmented reality, voice design, gestural input, and sensor-driven platforms including Kinect, NFC and RFID • Directed the discovery and definition of early-stage conceptual design, leading charettes and brainstorms; created presentations to sell the concept into full design development • Built successful, trustworthy partnerships with each client as a voice of authority & leadership • Collaborated across business functions resulting in best-of-class work on time & in budget • Crafted compelling narratives that utilized digital storytelling to invite interaction • Launched User Research practice to expand Stimulant’s client services ### Director of User Experience Design, Trulia @ Zillow Group Jan 2014 – Jan 2016 | San Francisco, California Director of User Experience Design, Trulia, March 2015 – Present Senior Manager of User Experience, Trulia Business Services, June 2014 – March 2015 Lead a team of seven managers with a total of 24 team members across three offices, spanning all disciplines of User Experience, Research, and Brand Design. Serve as a member of the Trulia executive leadership team & lead the organization through change following acquisition. Report directly to the President of Trulia. • Champion innovation throughout rapid, successful launches in 2015 including a Best of 2015 Trulia Android App, a top new Mortgage iOS App & a major site-wide redesign • Hire quickly & effectively to grow the UX team • Define & execute design strategies that deliver rapid growth of business objectives for the Trulia & Premier Agent brands, across four business units • Direct initiatives across product design & marketing design teams to create a cohesively branded user experience across all consumer touch points, products & campaigns • Establish & lead the Unified Experience Languages team to design & engineer two OOCSS pattern libraries that centralize visual, interaction & motion design for two distinct brands • Mentor managers & team members across all levels to provide clear growth paths & career objectives • Build the Mobile Device Wall, a portable board of phone, tablet & watch devices to promote mobile-first innovation throughout design & development ### Director of Experience Design @ ModCloth Jan 2010 – Jan 2014 | San Francisco Director of Experience Design June 2011 - June 2014 Principal User Experience Designer October 2010 - June 2011 Director of Experience Design: Lead a multi-disciplinary User Experience team including UX designers, visual designers, and UI developers across all levels from Associate to Principal, located throughout two offices. Report to the Vice President of Product. • Direct all design initiatives across desktop, tablet, mobile, and iOS to drive the product roadmap and deliver 60% year-over-year revenue growth. • Champion innovation in the user experience strategy through mobile-first prototyping using responsive design; authoring ModCloth User Experience principles, and developing an interactive style guide. • Establish and drive the agile user experience design process; educate and socialize process to both the team and the organization. • Mentor team in their professional development, including career pathing, internships, UX book club, one-on-one meetings, and bi-annual reviews. • Reform the company's meeting culture to support 4 uninterrupted hours of daily work time plus a meeting-free day, partnering with the head of Project Management. Principal User Experience Designer: Principal user experience designer in charge of the online customer experience, innovating new ways to connect customers and community together to find and share products they love. ### Senior User Experience Designer @ Cisco Systems Jan 2009 – Jan 2010 | San Francisco Bay Area Craft a seamless, multi-platform user experience that allows consumers of all levels to manage, organize, and share their videos in a personalized, fun, and friendly way. Utilize an agile development methodology to support quarterly international releases; report to the Director of User Experience. • Designed the user experience for the Flip iPhone App using rapid iteration and interactive iPhone prototypes. • Created social sharing features for the cloud-based online video sharing application to provide a consistent sharing workflow between the desktop and the web. • Designed features to manage, organize, and share videos within the Flip desktop software application. ### Senior User Experience Designer @ Fluid, Inc. Jan 2005 – Jan 2009 Senior User Experience Designer, 2008 – 2009 User Experience Designer, 2006 – 2008 Junior Information Designer, 2005 – 2006 Develop richly branded customer experiences that champion brand values, deliver on business goals, and support the customers' goals, motivations, and behaviors. Repeatedly recognized for top performance through promotions and selection for high-priority projects. Report to the Vice President of Information Design and Usability. • Deliver impeccable, highly annotated design documents including wireframes, site architecture, user 
experience flows, workflows, heuristic analyses, survey design, personas, taxonomies, interactive prototypes, test plans, and user testing. • Collaborate with project and account managers, visual designers, and engineers to define and 
communicate each client's business requirements, design constraints, and customer needs. • Foster collaborative client relationships, lead presentations, and represent the creative 
vision and project goals. ### User Interface and Interaction Design Intern @ Yahoo! Research Labs Jan 2005 – Jan 2006 Founding intern in the design lab for social media technologies. Designed user interfaces for mobile devices as part of the User Experience team. Reported to the Director of Research Operations. ### Account Manager @ Priority Architectural Graphics Jan 2002 – Jan 2004 Managed and developed new sales accounts for the San Francisco distributor of an Australian sign manufacturing company, serving as the exclusive west-coast account manager. Reported to Priority's CEO and the manufacturer's Vice President. Maintained full-time telecommute position. * Consistently met monthly sales goals of $18,500; developed supporting sales strategies. * Produced precise sign schematics to scale that illustrated exact specifications for fabrication, painting, and installation. * Managed entire project life cycle from sale to installation; ensured scheduled delivery and installation of interior and exterior signage. * Coordinated multiple projects and schedules. * Oversaw sign production while managing fabricators, subcontractors, and vendors. ### Art Director & Production Manager @ Concord Records Jan 1999 – Jan 2002 Project Manager & Art Director, September 1999 — May 2002 Managed the production, art direction, and printing of 40 CD releases per year for internationally distributed, GRAMMY-winning jazz record label. Reported to the Vice President of Product Development. * Coordinated all aspects of production for CD packaging, catalogs, marketing collateral, and web sites from each project's inception to final manufacturing. * Conceptualized and designed projects for both print and web: CD packaging, websites, corporate logos, and catalogs. Clients included: * Rosemary Clooney; CBS Broadcasting, Inc.; Playboy Enterprises International; Tito Puente; Charlie Byrd; Keely Smith; Chick Corea; Michael Feinstein; The Estate of Marilyn Monroe. Recognition: * GRAMMY-nominated semifinalist, Best CD Packaging; Art Director for the soundtrack Blonde ## Education ### Master's of Information Management & Systems in Information Architecture, HCI, Information Visualization, Collaborative Interfaces University of California, Berkeley Jan 2004 – Jan 2006 ### BFA in Graphic Communications, Design, Illustration Washington University in St. Louis Jan 1995 – Jan 1999 ## Contact & Social - LinkedIn: https://linkedin.com/in/andrearnelson - Portfolio: http://andreanelson.com --- Source: https://flows.cv/andrean JSON Resume: https://flows.cv/andrean/resume.json Last updated: 2026-03-30