# Andrea Novelo > Tech Evangelist - LATAM Location: Mountain View, California, United States Profile: https://flows.cv/andreanovelo Enterprise data isn’t clean. It isn’t simple. And it definitely isn’t AI ready by default. I focused on making SAP data usable, not just accessible. 🌐✨ ## Work Experience ### Tech Evangelist - LATAM @ ONIBEX Jan 2026 – Present | Mexico Enterprise data isn’t clean. It isn’t simple. And it definitely isn’t AI ready by default. At Onibex, I serve as a Tech Evangelist focused on making SAP data usable, not just accessible. Through One Connect, we help organizations extract SAP ECC and S/4HANA data in a smarter, more scalable way, enabling analytics, AI, and modern data platforms without disrupting core operations. I advocate for intelligent extraction strategies, scalable architectures, and practical approaches that bridge SAP with modern analytics ecosystems. My work sits at the intersection of strategy, technology, and storytelling, helping enterprises move from raw SAP data to real business intelligence. My focus • Intelligent SAP data extraction • AI ready architecture design • Strategic global partnerships • Translating technical complexity into market clarity Because data value does not come from simply having it. It comes from extracting it right. ### Sales and Operations Integration Manager @ ONIBEX Jan 2023 – Present ### Global Partner Manager @ ONIBEX Jan 2025 – Jan 2026 ### Digital Operations Manager @ ONIBEX Jan 2020 – Jan 2023 | California, Estados Unidos / Querétaro ### Entrepreneurship Ecosystem Community Director @ Seedstars Jan 2019 – Jan 2020 Seedstars is a Swiss-based private group of companies with a mission to impact people’s lives in emerging markets through technology and entrepreneurship. As a community director, I developed strategic partnerships with stakeholders as corporates, governments and entrepreneurs. Coordinate and execute events striving leads acquisition. Design and Implement a growth strategy to sustain long-term growth. Mentorship and spokeswoman on entrepreneurship. ### Associate Founder @ Veo Freelance Jan 2018 – Jan 2019 | México Veo freelance is a design and entrepreneurship consultancy that specializes in digital marketing, web design and app development. I lead an interdisciplinary group of programmers, designers and community managers to achieve diverse projects. Development of inbound marketing strategies Company infographics and presentations. Business growth strategies. Mentorship to entrepreneurs and SME'S. ### Business Development Consultant @ WARC Group Jan 2018 – Jan 2018 | Sierra Leone The West African Rice Company is an agricultural social enterprise based in Sierra Leone. While living in the country I worked directly with the company to develop a one million dollar business plan to diversify its business model. Among my responsibilities where: - Develop a dynamic business model that adjusts to Sierra Leone needs. - Mapping of relevant stakeholders and partnerships required. - Develop financial projections. - Partner closely with the CEO to develop a business strategy. - Develop of go to market strategy - Market research on the field. - Primary research analysis ### Product design @ GE Jan 2015 – Jan 2017 | Querétaro y alrededores, México GE Aviation is a world-leading provider of jet and turboprop engines, components and integrated systems. Among my responsibilities were the definition of parts, modules, and assemblies in the form of cross-sections, 2D drawings, 3D reusable models, tolerance stack-ups, and various other electronic data formats. ### Industrial Designer Jr. (Imbera) @ Imbera Cooling Jan 2013 – Jan 2016 | San Juan del Rio, Queretaro Imbera is a world leader in the commercial refrigeration industry. As an industrial designer, I created coolers aligned with marketing strategies by international brands as Sab-Miller, Heineken and Coca-cola. Achievements: - Sales reactivations Coca-Cola. -Designer of the Bestseller cooler of 2016. -Patent granted. ### Production Intern @ Siemens Jan 2012 – Jan 2013 | García Nuevo León One of the Siemens factories in Mexico changed the location to a new city causing several scrap issues. The new operators could not understand the visual aids. The Project consisted to improve the graphic communication of the factory to facilitate the training reducing the scrap and assuring the quality of the process. ## Education ### MSc. Entrepreneurship and innovation in Business The University of Edinburgh ### Bachelor degree in industrial design in Industrial and Product Design Universidad Autonoma de Nuevo León ## Contact & Social - LinkedIn: https://linkedin.com/in/andreanovelo --- Source: https://flows.cv/andreanovelo JSON Resume: https://flows.cv/andreanovelo/resume.json Last updated: 2026-04-13