Founder and Head of Design for Apple's Interactive Design System, championing thoughtful consistency and holistic branding, worldwide. Praised for clearly articulated ideas, project efficiency, and dedication to excellence. Designer toy and dice collector, board and video game enthusiast, and costume maker.
Experience
2021 — Now
Cupertino, California, United States
2017 — 2021
Cupertino, CA
• Founder and Head of Design for Apple Interactive's Design Systems - a collection of meticulous, systematic design solutions for global elements that champion accessibility, localization, and thoughtful consistency, supporting apple.com (including partners, globally), email communications, and the Apple Store App.
• Direct design, define behavior, and oversee technical implementation of components and systems used worldwide.
• Direct design of online pattern library/repository.
• Design and write guidelines, supplemental resources.
• Collaborate with Creative, Editing, Production, Engineering, SEO, Accessibility, Corporate Identity, and Human Interface teams to streamline processes and align ideologies.
• Consult with teams wishing to extend the apple.com design language. Help ensure design details and extended libraries remain thoughtful and consistent with our Design System.
• Present systematic design solutions to the Interactive Group Creative Director, and Creative Leadership teams.
• Communicate changes and high level roadmap via regular email updates and partner syncs.
• Lead topics during monthly syncs, creating an open forum for groups around Apple to help share, prioritize, and contribute to Apple’s Design System.
• Represent design teams for emerging tools and technologies.
• Test and recommend tools. Define associated workflows and onboarding.
• Design and present onboarding materials to teams wishing to extend our Design System.
• Plan and prioritize group roadmap and tasks.
• Mentor and manage career development and fulfillment for a team of direct reports.
• Plan and coordinate team offsites.
• Review potential design candidates’ portfolios. Conduct phone and in-person interviews; assess relevant design skills, cultural fit, and technical expertise.
• Assign resources, balancing timelines, workloads, partner impact, and align individual skill strengths with project needs, growth opportunities.
• Define workflows and SLA for team engagement.
2014 — 2017
Cupertino, CA
• Establish and lead Design initiative for Apple's Design Standards supporting apple.com and email communications - a collection of meticulous, systematic design solutions for global elements that champion accessibility, localization, and thoughtful consistency.
• Direct design, define behavior, and oversee technical implementation of global systems and elements.
• Design online pattern library/repository, as well as supporting guidelines and resources.
• Collaborate with Creative, Editing, Production, Engineering, SEO, Accessibility, and Corporate Identity teams to streamline processes, and align ideologies.
• Review all Interactive projects, and consult on partner sites, to ensure design details remain thoughtful and consistent with our Design Standards.
• Present systematic design solutions to the Interactive Group Creative Director, as well as Interactive, Campaign, and Retail Creative Directors.
• Communicate changes and high level roadmap via email updates.
• Coordinate and lead monthly meetings, creating an open forum for groups around Apple to help share, prioritize, and contribute to Apple’s Design Standards.
• Represent design teams for emerging tools and technologies; participant in user acceptance testing, providing feedback for improved workflow, user experience, and tracking methods.
• Facilitate onboarding efforts through technical and design training presentations for all new Interactive employees and vendors working on apple.com.
• Mentor and manage career development and fulfillment for a team of direct reports.
• Review potential design candidates’ portfolios and conduct phone and in-person interviews, assessing relevant design skills, cultural fit, and technical expertise.
• Plan and prioritize Design Standards projects, as well as Design resources, with Resource Managers and Producers. These efforts include balancing timelines, workloads, partner impact, and aligning individual skill strengths with project needs and growth opportunities.
2012 — 2014
2012 — 2014
Cupertino, CA
• Design the landing state of Apple.com's homepage used during product launches and high-profile announcements, with a flexible but systematic approach.
• Layout and composition of product marketing experiences on Apple.com, and the Apple Online Store, with critically high attention to detail.
• Design global visual elements, such as icons and patterned styles, and consult on their implementation.
• Image direction, enhancement, compositing, and editing.
• Optimize Photoshop documents to become robust, multipurpose templates for internal and vendor creatives.
• Collaborate with producers, creatives, production, and development, and lead team members to execute flawless design solutions.
• Create an editable visual resource, documenting all standard deliverables for the Marketing and Communications division, including web, store, apps, mobile, direct marketing, and smart signs.
2010 — 2012
2010 — 2012
San Francisco, CA
• Design online product information and advertising experiences, with a dedication to upholding brand standards.
• Create a site-wide pattern library, standardizing and documenting all graphical elements.
• Collaborate with team members to formulate new business campaign strategies, user journeys, and design supporting creative.
• Flash animation for interactive motion prototypes.
Education
Fanshawe College
Multimedia Design & Production
University of Western Ontario