Focused on building a new industry around Performance Advertising (highly-targeted ads at scale), where different business collaborations focused on achieving outcomes.

Direct Response Ads products, from Facebook Catalog Manager, Dynamic ads for Ecommerce, Dynamic Ads for Travel, Dynamic ads for Autos, Dynamic Ads for Entertainment and Media, Dynamic ads for Real Estate and lately Facebook's Collaborative Ads which aims to revolutionize business collaboration.

Responsible for the visual design coming out of HP’s PC group and acting as an experience consultant and liaison to ensure HP’s customers have a consistent and cohesive experiences. Partnering with UX designers, Product Managers and Development teams to create engaging experiences, I often use my UX expertise to pitch concepts for new products and to design products/features that require broad knowledge of multi-platform experiences.

Due to my love of data-driven design, I’ve also taken a leadership role on an initiative to use services such as Google analytics to transform the way we design and manage products at HP.

I thrive when challenged to bring to life products with the most intuitive and easy-to-use experience in a tight-scheduled and diverse environment with many business and technical constraints.

Constantly seeking insights to understand and design for the real value of what we do for ours customers.

Lead interaction designer for many mobile (Android, iOs and windows) and webapps as well as embedded applications. Expert in bridging business and design visions with innovative ideas that translate gracefully to development.

I often lead other designers and front-end developer to accomplish difficult projects, always keeping the team passionate to deliver the best experience for our demanding professional users.

Lately venturing into product design to define the eco-system that will bring to life the New Style of IT.

As a true designer I believe in a constant search for new methods and techniques to take the team's craft to the next level through inter-disciplinary collaboration. A designer should not be afraid of change.

User experience design and interface design for customer projects.

I was in charge of developing the client-side of ecommerce web sites and also web applications to administrate those sites. I helped them to build the ecommerce framework which was used in all web sites built.