# Andre Cassal

> Product Designer - ex-Meta / ex-HP

Location: San Francisco, California, United States
Profile: https://flows.cv/andrecassal

I'm passionate about design and its intricacies. Crazy about the web and its power to change lives.

Nurture a secret love-hate relationship with front-end development and spend some of my time learning and experimenting with its different facades.

Interested in photography, typography, music, movies, art, people, culture and everything else that can touch or be touched by design.

## Work Experience
### Product Designer @ Meta
Jan 2015 – Jan 2025 | Menlo Park, California
Focused on building a new industry around Performance Advertising (highly-targeted ads at scale), where different business collaborations focused on achieving outcomes. 
Direct Response Ads products, from Facebook Catalog Manager, Dynamic ads for Ecommerce, Dynamic Ads for Travel, Dynamic ads for Autos, Dynamic Ads for Entertainment and Media, Dynamic ads for Real Estate and lately Facebook's Collaborative Ads which aims to revolutionize business collaboration.

### Senior User Experience and Lead Visual Designer @ Hewlett-Packard
Jan 2015 – Jan 2015 | Palo Alto, CA, US
Responsible for the visual design coming out of HP’s PC group and acting as an experience consultant and liaison to ensure HP’s customers have a consistent and cohesive experiences. Partnering with UX designers, Product Managers and Development teams to create engaging experiences, I often use my UX expertise to pitch concepts for new products and to design products/features that require broad knowledge of multi-platform experiences.
Due to my love of data-driven design, I’ve also taken a leadership role on an initiative to use services such as Google analytics to transform the way we design and manage products at HP.

### Senior Interaction Designer @ Hewlett-Packard
Jan 2008 – Jan 2015 | Boise, Idaho Area
I thrive when challenged to bring to life products with the most intuitive and easy-to-use experience in a tight-scheduled and diverse environment with many business and technical constraints. 

Constantly seeking insights to understand and design for the real value of what we do for ours customers.

Lead interaction designer for many mobile (Android, iOs and windows) and webapps as well as embedded applications. Expert in bridging business and design visions with innovative ideas that translate gracefully to development.

I often lead other designers and front-end developer to accomplish difficult projects, always keeping the team passionate to deliver the best experience for our demanding professional users.

Lately venturing into product design to define the eco-system that will bring to life the New Style of IT.

As a true designer I believe in a constant search for new methods and techniques to take the team's craft to the next level through inter-disciplinary collaboration. A designer should not be afraid of change.

### Design Director @ Touché Mobile
Jan 2008 – Jan 2009
User experience design and interface design for customer projects.

### Designer @ Tlantic Sistemas de Informação
Jan 2005 – Jan 2007
I was in charge of developing the client-side of ecommerce web sites and also web applications to administrate those sites. I helped them to build the ecommerce framework which was used in all web sites built.

### User Interface Designer @ Cryo Technologies
Jan 2003 – Jan 2005
User Interface design for intranets, websites, web applications.
Graphic design for company marketing materials.
Client-side programming for any front-end application.

### Flash Programmer @ Cubo.cc
Jan 2005 – Jan 2005
Coding for flash websites and applications using ActionScript 2/3.0

### Graphic, Web and UI Designer @ Bankorp
Jan 2002 – Jan 2003
As an Art Director for print, web, and UI at this agency, I man- aged a group of 3 designers and implemented design processes within the company. We created sitemaps, user flows, and wireframes for many types of projects including intranets, hot sites, and small web applications. Created branding and style guidelines for small companies, and was repsponsible for the information architecture and art direction of print materials including art books, CD covers, magazine ads, portfolios, an dconference collateral.

### Web Designer @ WA Diretta
Jan 2001 – Jan 2002
As a Web Designer and Art Director for this Brazilan creative agency, I provided art direction for web sites, hot sites, ecom- merce sites and intranets. Also completed designs for various magazine and newspaper print ads and created visual brand and identity attributes for clients.


## Contact & Social
- LinkedIn: https://linkedin.com/in/andrecassal

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Source: https://flows.cv/andrecassal
JSON Resume: https://flows.cv/andrecassal/resume.json
Last updated: 2026-04-13