# Andrei Korytsev > Product Designer | ex-Mercury, Plaid | AI, Fintech & Crypto | Early-stage build & scale Location: San Francisco, California, United States Profile: https://flows.cv/andreikorytsev I’m a Product Designer working at the intersection of AI, fintech, and crypto, focused on building clear, trustworthy product experiences in complex, high-stakes domains. I’ve helped build and scale products like Mercury, Plaid, and Mixpanel, and worked with early-stage teams such as Otim, Anatomy, Wyre, Quartzy, and Truv — often joining early, shaping product direction, and taking systems from zero to production and scale. My work typically spans problem discovery, product definition, and execution, and I’m comfortable operating without dedicated PMs when needed. I enjoy ambiguous spaces where clarity, judgment, and speed matter — aligning founders, engineers, and stakeholders around what to build and why. In recent years, I’ve worked extensively on vertical AI SaaS, and I’m deeply focused on using AI to increase my own velocity and effectiveness — from writing specs and exploring solution spaces to prototyping and vibecoding. I’m especially interested in products that move money, automate workflows, or turn messy real-world systems into something reliable, predictable, and scalable. ## Work Experience ### Staff Product Designer @ Doppel Jan 2026 – Present | San Francisco Bay Area ### Founding Product Designer, Part-time contract @ Otim Labs Jan 2024 – Jan 2026 | San Francisco Bay Area Otim is a modern treasury platform that helps organizations earn yield on idle cash while keeping funds fully liquid, secure, and operational. • Co-defined product strategy, positioning, and roadmap in close collaboration with the founder. • Led problem discovery and rapid prototyping to explore multiple solution spaces and align the product with real customer needs. • Played a key role in onboarding the first customers and supporting early adoption, contributing to tens of millions of dollars in operational volume flowing through the system. • Owned all design execution across product UX, design system, and brand, acting as the sole designer during the company’s formative phase. ### Founding Product Designer @ Anatomy Financial Jan 2024 – Jan 2025 | San Francisco Bay Area Anatomy is a vertical SaaS platform at the intersection of fintech and healthcare, functioning as a modern payments and data infrastructure layer for medical billing. The product uses AI to match financial transactions with medical billing data, turning fragmented inputs into reliable, operational workflows. • Owned product and design for Anatomy’s core data platform, unifying highly fragmented medical billing inputs (~16,000 UOB variations) into a single standardized 835 format — a foundational business challenge. • Designed and shipped human-in-the-loop internal tools that became critical to scaling accuracy, improving operational throughput, and enabling company growth. • Re-architected the early MVP experience to make complex workflows intuitive, navigable, and ready for customer adoption. • Established product development processes, design principles, and cross-functional collaboration workflows across engineering, product, and operations. ### Senior Product Designer @ Mercury Jan 2020 – Jan 2024 | San Francisco Bay Area Mercury is a financial platform providing modern banking, cards, and financial tooling for startups and growing businesses. • Joined Mercury as one of the first designers, helping shape the product, design culture, and foundational UX patterns as the company scaled. • As a designer leading growth design efforts, worked closely with product, engineering, risk, and data teams to optimize performance across Mercury’s core features. • As part of this work, led credit card onboarding redesign: 11%→22% conversion, 10%→20% day-30 activation, $380M+ annual card spend (no negative risk signals). • Defined core UX patterns for user onboarding and activation, laying the foundation for Mercury’s growth and continuously improving key funnel metrics as the product and risk models matured. • Designed and shipped complex customer- and admin-facing features (e.g. multi-admin approvals, customer-facing disputes) and internal tools for onboarding, fraud, and compliance, enabling Mercury to scale safely. ### Product Designer, Contract @ Quartzy Jan 2020 – Jan 2020 | San Francisco Bay Area Quartzy is a platform used by scientific laboratories to manage inventory, purchasing, and procurement. • Brought in to help a long-standing free SaaS product introduce paid plans for the first time, a critical shift for the business. • Designed end-to-end monetization UX, including payment flows, upgrade paths, and in-product messaging that clearly explained the transition from free to paid. • Defined and tested the experience for “forever free” users, ensuring clarity, transparency, and trust while setting clear boundaries between free and paid value. • Enabled a new multi-tier SaaS monetization model (with plans up to $399/month), significantly improving the company’s cash flow. • Supported a successful rollout with no major user drop-off, as customers were willing to pay once the product’s value was clearly communicated. ### Founding Product Designer, Contract @ Truv Jan 2020 – Jan 2020 | San Francisco Bay Area Truv is a fintech API platform that helps companies verify income, employment, assets, insurance, and switch direct deposits. • Joined on a short-term contract to help the company get the product off the ground and prepare for its first customers. • Designed and shipped the initial version of the product, enabling Truv to onboard its first customers and begin early market validation. • Established the foundation of the design function, including core UX patterns, design principles, and early workflows. • Designed the initial brand and visual identity, aligning product and company presentation for early sales and fundraising. • Helped hire and transition ownership to Truv’s first full-time Product Designer, ensuring continuity after the contract ended. ### Founding Product Designer @ Moeco Jan 2018 – Jan 2020 | Berlin, Germany Moeco is a data generation company that captures real-world signals through connected sensors and turns them into actionable insights. • Joined pre-product and defined the product vision, UX direction, and foundational interaction patterns from zero. • Designed and shipped the first version of the product, enabling early deployments and real-world data collection. • Created the core sensor management and analytics experiences, making complex physical-world data usable and operational. • Established the design foundation (patterns, system, principles) that supported product iteration and scale. • Owned early product storytelling and go-to-market surfaces, including the marketing site, aligning product vision with customer acquisition. ### Founder (Product Experiment) @ The Ink Jan 2018 – Jan 2019 | San Francisco Bay Area The Ink was an early marketplace exploring connections between tattoo artists and people looking to get tattoos. • Took the idea from zero through early exploration, owning problem discovery, product definition, and MVP scoping. • Learned the importance of starting small, scoping MVPs carefully, and prioritizing retention over surface-level growth. • Conducted user interviews with artists and customers, reinforcing that talking to users is the single most important input at the earliest stage. • Gained first-hand insight into why marketplaces are extremely hard, and only viable with a strong initial wedge and clear supply–demand focus. ### Senior Product Designer @ Plaid Jan 2017 – Jan 2018 | San Francisco Bay Area Plaid is a financial data platform that enables applications like Venmo and Robinhood to securely connect with users’ bank accounts. • Worked on Plaid Link, the company’s flagship product and primary user-facing integration point across thousands of applications. • Led and shipped multiple high-priority initiatives focused on improving bank connectivity and authentication reliability. • Designed and launched new user authentication flows that significantly expanded Plaid’s coverage, increasing the number of supported banks from ~3,800 to ~11,500. • Partnered with product and engineering teams to explore and prototype future evolution paths for Plaid’s core product, balancing user experience, security, and scale. ### Senior Product Designer @ Mixpanel Jan 2016 – Jan 2017 | San Francisco Bay Area Mixpanel is a product analytics platform that helps teams understand user behavior and make data-driven product decisions. • Worked on core product initiatives focused on making analytics more proactive and actionable, not just descriptive. • Designed and shipped Automated Insights Detection, a major feature that changed how customers used Mixpanel by automatically surfacing anomalies and notifying users when meaningful changes occurred in their data. • Contributed to the broader product redesign, helping evolve Mixpanel’s UX to support more complex analytical workflows. • Partnered with marketing to design and launch key customer-facing webpages and illustrations, aligning product storytelling with Mixpanel’s brand and positioning. ### Founding Product Designer @ Virool Jan 2014 – Jan 2016 | San Francisco Bay Area Virool was a video advertising marketplace connecting brands with publishers to distribute and measure video campaigns. • Joined as the first design hire, owning product design from zero through launch and scale. • Designed and launched two core products and the company’s marketing website, supporting both supply and demand sides of the marketplace. • Defined foundational UX patterns and a design system, enabling faster iteration and consistency as the product evolved. • Built and led the design team, hiring and managing three additional designers as the company grew. ### Product Designer @ Quantum Brains Jan 2012 – Jan 2014 | Remote Quantum Brains is a hedge fund investing in early fintech and crypto ventures. • This role marked my entry into fintech and crypto, working on some of the earliest product experiences in the space. • Led design for several first-generation crypto products — including exchanges, wallets, and payment platforms — built from the ground up. • Partnered directly with in-house engineering teams to rapidly iterate, ship, and learn in a fast-moving, experimental environment. ### Freelance UX/UI designer @ freelance Jan 2011 – Jan 2012 | Remote This period marked my transition into product design, working on early-stage web and product experiences beyond marketing sites. • As an early Dribbble adopter, gained access to a range of high-quality freelance projects, including product and application design work for startups. • Designed websites and web applications end-to-end, turning written specs into wireframes, prototypes, and final designs, and leading multiple redesigns. • Worked closely with distributed engineering teams, developing a strong understanding of fast-paced product development and startup execution. • Partnered primarily with Silicon Valley startups, gaining early exposure to product thinking, iteration cycles, and engineering-driven cultures. ### Web designer @ ProfiStudio Jan 2009 – Jan 2011 | Ivanovo, Russia ProfiStudio is a web design agency serving local businesses. • This role marked my entry into design, where I learned end-to-end website creation from first principles. • Built a strong foundation in layout systems, typography, responsive design, and interaction details, working across the full lifecycle from concept to launch. • Designed 30+ marketing websites for small and local businesses, developing speed, craft, and a practical sense of what works for real customers. ## Education ### Master's degree in Fashion/Apparel Design Ivanovo State Textile Academy ### Bachelor's degree in Graphic Design Ivanovo state Art College ## Contact & Social - LinkedIn: https://linkedin.com/in/andrewkorytsev - Website: https://www.korytsev.com - Website: https://dribbble.com/AndreiKorytsev --- Source: https://flows.cv/andreikorytsev JSON Resume: https://flows.cv/andreikorytsev/resume.json Last updated: 2026-04-05