I lead design for ChiroTouch, the most widely used chiropractic EHR and practice-management platforms in the U.S., trusted by thousands of clinics nationwide.

I focus on streamlining core workflows, reducing clinician friction, and delivering a modern, intuitive experience for a platform that millions of patient visits run through each year.

· High-Impact Page Redesign: Led the redesign of the Deal Details Page, resulting in a 7% increase in outclicks, 4% increase in shares, and 10% uplift in user comments, enhancing user engagement and content virality

· Search Experience Optimization: Overhauled the site’s Search functionality, leading to a 15% increase in search usage and a 10% rise in visits to deal pages, significantly improving content discoverability and navigation efficiency

· Homepage Revamp for User Growth: Redesigned the Homepage to increase visibility of curated deals, achieving a 5% increase in daily active sessions among new users and a 6% lift in outclicks, contributing to early user retention and engagement

· Design System Enhancement: Contributed to the evolution of the site-wide design system by building and refining components aligned with the new visual language, ensuring consistency, scalability, and adherence to UX best practices

· User Research & Strategic Discovery: Led end-to-end user research, discovery sessions, and competitive analysis to uncover friction points, define user needs, and shape design priorities in collaboration with cross-functional teams

· Data-Driven Iteration: Applied product analytics, A/B testing insights, and behavioral data to guide design decisions, enabling rapid iteration and measurable impact on core user flows and KPIs

· Mobile Experience Redesign: Revamped core features and launched 4 new mobile functionalities in a high-traffic app (100K+ users), enhancing usability & increasing user enrollment, retention & daily engagement

· User Growth: Led the design of the Surveys on the Go mobile app, resulting in a 26% increase in new user enrollments, 24% boost in retention, and a 16% rise in daily active users through intuitive UX enhancements and data-driven iteration

· B2B Platform Optimization & Revenue Impact: Contributed to the UX/UI design of MFour Studio, driving a 19% increase in survey sales and a 22% improvement in user engagement by refining user flows and simplifying the survey creation process

· Data-Driven Iteration: Translated behavioral analytics and user feedback into actionable design improvements, leading to continuous UX optimization and measurable product impact

· Web Application Enhancements: Conceptualized and executed two key web app features that boosted inbound sales leads, elevated user interaction metrics, and streamlined workflows to reduce operational labor costs

· User Research & Testing: Led comprehensive user research (interviews, surveys, usability testing, A/B experiments) across mobile and web platforms to inform design decisions and optimize user experience

· Design System Development: Built and maintained scalable design systems for both mobile and web platforms, ensuring consistency in user interface components and alignment with brand and accessibility standards

· Cross-Functional Collaboration: Partnered cross-functionally with Product and Engineering teams to execute user-centered product development from ideation to launch

· Web App: Designed a web application “zONE Broker” for 30K+ real estate agents and brokers to streamline listing access and deal tracking; Partnered with product managers to conduct interviews, surveys, and usability testing to inform and validate feature design

· Web Application Design & Optimization: Designed three end-to-end web app solutions aimed at streamlining internal workflows, resulting in improved team productivity and a measurable reduction in labor costs

· Onboarding (Web/Tablet): Designed a responsive onboarding platform that significantly reduced manual labor and improved operational efficiency

· Responsive Wireframing: Developed responsive wireframes tailored for desktop, tablet, and mobile platforms, ensuring seamless user experiences across all devices

· Cross-Functional Collaboration: Facilitated collaborative design workshops with product managers and developers to align user experience goals with technical feasibility and business priorities

· Visual Design for Marketing & Branding: Created compelling visual assets for digital marketing campaigns and brand collateral, reinforcing brand identity and elevating customer engagement across channels

· Client-Focused UX Design: Designed and delivered custom web applications and websites for clients in logistics, healthcare, and food distribution, aligning solutions with specific industry workflows and user requirements

· Corporate Website Overhaul: Led the full redesign of the company’s website, revitalizing the brand image, improving usability and accessibility, and increasing conversion rates through a modernized interface and streamlined navigation

· Prototyping & Developer Handoff: Created detailed wireframes, prototypes, and annotated design specs in Figma to ensure seamless collaboration and handoff with development teams, reducing iteration cycles and build-time inefficiencies