# Andre Seibel > Product Designer and Digital Asset Manager Location: San Francisco, California, United States Profile: https://flows.cv/andreseibel I love product. Highlights of my career include designing the brand system for a startup that was acquired by Adobe and a user-generated, short-form video app for another startup that was acquired by Facebook — I worked at FB for five years and helped lead a team of 10 creative coders, visual designers, illustrators, and art directors. Recently I have been heading product at Bull Bitcoin, a non-custodial, Bitcoin-only exchange and payments platform. 
 I’m a system-level thinker interested in solving complex user experience problems at scale and building high quality digital products, with the intent of making life easier and more fun for millions of people. Skills - Critical thinking and problem-solving - Adaptability and flexibility - Communication - Leadership - Innovation and creativity Product Design - Defining product roadmap - Collaborating with XFN partners — PMs, researchers, data analysts, art, content strategy, and engineers - Visual and interactive design - Prototyping Art Direction - Conceptualizing, writing creative briefs, and producing mood boards for editorial content, photoshoots, typography, layouts, and AR effects - Designing AR effects using AfterEffects and Photoshop - Hiring and managing agencies across the globe - Creative direction experience for lifestyle magazine Producer - Road-mapping, scheduling, and running scrum - Team building and program/project initiation - Identifying problems and working toward solution - Representing art in XFN meetings and initiatives; communicating progress to art leads - On-boarding agencies, negotiating and managing project SOWs, estimating budgets, and contracting talent - Working with Business Affairs to ensure projects are compliant with industry standards and Facebook policies - Managing all stages of campaign production via internal teams and creative agencies - Experience running large, complex international projects with multiple stakeholders - Experience with Business Affairs and legal aspects of production - Ability to manage projects across disciplines - Able to build strong working relationships with core and XFN partners - Ability to work and thrive in a self-starter, fast-paced, ambiguous and changing environment - Experience with time management and task prioritization - Organizational task and budget management skills ## Work Experience ### Founder @ Seibel Digital Ventures Jan 2024 – Present | San Francisco, California, United States Investment management firm focusing on USD, BTC, and MSTR stock. • Technical analysis • Risk management • Asset allocation • Macro research ### Principal Product Designer @ FEVO Jan 2023 – Jan 2024 | United States ### Head of Product @ Bull Bitcoin Jan 2022 – Jan 2022 Here are some of my responsibilities as head of product at Bull Bitcoin: - Understand our users's needs and represent their interests. - Bring clarity to ambiguous discussions. Unblock partners and reports with concrete, tangible solutions - Build wireframes and visual designs for new product ideas. Propose simple, smart, and elegant solutions to complex user experience problems. Elevate aesthetics - Create scaleable interactions. Partner with engineering to develop a reusable design system that works across the application - Help build a collaborative product development process with product management and engineering. Think through and share opportunities and risks. Build relationships. - Set people up for success - Be reliable ### Product Designer and AR Producer @ Facebook Jan 2016 – Jan 2021 | Menlo Park - Architected and led a large initiative to produce hundreds of localized effects for two APAC countries. Led four small groups across several functions (creative and art directors, illustrators, producers, TAs, and local agencies), in different locations (MPK, London, India, and Indonesia), and across two products (Messenger and Facebook camera). Met weekly with group to track progress. Helped unblock teams as necessary. - Leveraged visual and sound effects to create innovative features for the Facebook Camera + Stories, including AR lighting effects, world frames, skin smoothing in pre-capture, swipe filters in post-capture, as well as new capture modes like photo booth mode and music video effects. - Represented art team in XFN meetings and initiatives, defined art team's goals, built roadmaps, ran scrum, and communicated progress to leads. - Identified, interviewed, and onboarded new employees, contractors, and vendors. - Negotiated and managed project SOWs, budget estimates, and talent contracts. Worked with business affairs to ensure projects are compliant with industry standards and Facebook policies. ### Senior Product Designer @ Eyegroove Jan 2014 – Jan 2016 | San Francisco - Acquired by Facebook, Eyegroove was a mobile app for recording, editing, and sharing of short music videos. - Designed entire app — including recording and editing features, pre- and post-capture flows, effects, feed, navigation, comments, light weight reactions, profile, discovery screen, sharing screen, and search — as well as marketing materials and brand identity. - Shipped several versions of the app. ### Art Director @ Adobe Jan 2012 – Jan 2014 | San Francisco Bay Area - Worked with external agencies to deliver hero, identity images for Photoshop, Illustrator, InDesign, Dreamweaver, Lightroom, Creative Cloud, and other Adobe products. - Designed internal identity systems, focusing on scalability, creative expression, and brand consistency. - Art directed and designed product marketing materials for social media ### Art Director @ Context Optional and Efficient Frontier Jan 2010 – Jan 2012 | San Francisco - Acquired by Adobe, Context Optional and Efficient Frontier was an ad optimization platform for social, search, and display. - Designed interactive ad experiences on the Facebook platform. - Designed the company's brand identity, product architecture, and marketing materials, including webinars, product sheets, and infographics. ## Education ### MA in English Literature (3.9 GPA) Stanford University ### BA in English Literature (3.7 GPA) Stanford University ### Associate in Visual Communications The Art Institutes ## Contact & Social - LinkedIn: https://linkedin.com/in/andre-seibel-88314014 - Portfolio: https://andreseibel.net --- Source: https://flows.cv/andreseibel JSON Resume: https://flows.cv/andreseibel/resume.json Last updated: 2026-04-13