# Andrew Birgiolas > Head of Product Design, Analytics, & Experimentation Location: San Francisco, California, United States Profile: https://flows.cv/andrewbirgiolas ## Work Experience ### Head of Product Design, Analytics, & Experimentation @ SEPHORA Jan 2024 – Present | San Francisco Bay Area Product Design & Research, Product Analytics & Insights, Product Testing & Experimentation ### Head of Product Design & Research @ SEPHORA Jan 2022 – Jan 2024 | San Francisco Bay Area ### Director of UX, Product Design & Research @ SEPHORA Jan 2020 – Jan 2022 | San Francisco ### Senior Manager of UX/Product Design @ SEPHORA Jan 2018 – Jan 2020 | San Francisco ### Principal Product Designer @ SEPHORA Jan 2017 – Jan 2018 | San Francisco ### Senior User Experience Designer @ SEPHORA Jan 2016 – Jan 2017 | San Francisco ### Founding Member @ Design Executive Council Jan 2023 – Present | San Francisco, California, United States ### Senior User Experience Designer @ AKQA Jan 2015 – Jan 2016 | New York, New York ### Senior User Experience Designer @ J.Crew Jan 2014 – Jan 2015 | New York, New York Led UX research, strategy, and design for large-scale responsive redesign of J.Crew, J.Crew Factory, and Madewell, in an agile environment (launching soon) Played a key role in defining features, functionality, and experience of all site enhancement projects for J.Crew brands Worked closely with business analysis, call center, and analytics teams to track results and customer feedback and identify opportunities to improve experience and conversion Audited hundreds of top responsive ecommerce properties – conducting benchmark user testing to determine best/worst design patterns Implemented changes to product detail page resulting in a 10% increase in conversion and significant reduction in returned items Streamlined account creation, leading to a 30% increase in new sign-ups ### Senior Interaction Designer @ Blast Radius Jan 2014 – Jan 2014 | New York, New York Worked closely with creative directors and other design, strategy, and technical professionals to imagine, create and document the user experience. Led complex projects and mentored junior team members. Conducted customer experience mapping sessions to help clients identify personalization opportunities using big data Conducted and presented multiple user experience audits that resulted in the agency winning substantial new consumer website redesign projects Assumed leadership roles on multiple winning pitches, keeping teams focused on key deliverables and overall vision Represented the agency’s UX discipline professionally at client offices, successfully presenting and getting expedient approval on key deliverables to move projects forward 2013 ACE Award recipient for direct contribution to highly successful projects ### Interaction Designer @ Blast Radius Jan 2013 – Jan 2014 | Toronto/New York Contributed as a collaborative team member with creative directors, designers, project managers, strategists, and technologists to create impactful designs that supported business, brand, and customer Created estimates for the interaction design effort involved in projects and ensured the right tools were being utilized Developed high fidelity interactive wireframes that got quick approval from clients and made it easy for visual designers and copywriters to know exactly what was required of them Led a successful “light UX refresh” of a consumer website which resulted in a bounce rate reduction of 81% and a 2x increase in the number of pages visited per session and won the business of a complete website overhaul for the agency Developed internal systems to add transparency, help project managers track progress, and keep teams organized ### Founder, User Experience Designer @ Monarq Media / SimplyPatients Jan 2008 – Jan 2013 | Toronto Deployed over sixty B2B and B2C websites, managing all stages of website development, including design of wireframes, user-flows, site maps, prototypes, creation of overall artistic direction, design, QA and ongoing maintenance Created long-term relationships with national clients including Freud/Bosch Tools Canada, Home Hardware Canada, and Mac's Sushi Restaurants of Canada, providing exceptional client service and ROI Developed internal policies and procedures, standardized production processes, and assumed responsibility for hiring and training of employees Directed a creative team of six, managing workload to meet critical project milestones and budgets Planned and managed internet marketing campaigns driving millions of qualified clicks and top search engine rankings using search engine optimization, Facebook advertising, Google AdWords and Display Network, Twitter, LinkedIn, and Google Places ### User Experience Designer, Art Director @ IN Toronto Magazine Jan 2009 – Jan 2010 | Toronto Established and led a team of designers and developers in the creation of a content-rich interactive news website attracting over 60,000 readers per month Provided user experience, creative design, and social media consulting for the publisher Managed the implementation of an advertising monetization program Managed implementation of a content management system to allow authors to control content publication ### Interaction Designer, Visual/Web Designer @ Freud Power Tool/Bosch Jan 2007 – Jan 2008 | Toronto Led the redesign of a consumer website for a major manufacturer from concept to completion Identified opportunities and implemented strategies that resulted in a significant reductions in calls to customer support Implemented a content management system to allow content managers to control content publication Functioned as an evangelist for user experience design internally ## Education ### Bachelor of Design in Advertising OCAD University ## Contact & Social - LinkedIn: https://linkedin.com/in/abirgiolas - Portfolio: http://www.andrewbirgiolas.com --- Source: https://flows.cv/andrewbirgiolas JSON Resume: https://flows.cv/andrewbirgiolas/resume.json Last updated: 2026-04-13