Led design for marketplace experiences including Plugins and Sounds products. Helped establish the company's first growth team and led design for key growth initiatives. Led design for new iOS and Android mobile apps. Spearheaded platform-focused desktop app redesign emphasizing design system and component-driven development. Expanded product design team through strategic hiring and mentoring.

Joined as founding product designer and collaborated through multiple product pivots to achieve product-market fit. Built complete website publishing prototype in Swift and JavaScript that became core to the business model. Prototyped innovative interface and interaction design patterns in Swift. The product won an Apple Design Award for Inclusivity in 2023.

Co-founded and built product while assembling a high-performing team. Led brand identity, product design, product marketing, and front-end development. Accepted into TechStars NYC program (Spring 2013) and raised over $12M from leading music technology investors.

Served as founding product designer and front-end engineer, creating many core product experiences. Designed Kickstarter for iPhone 1.0, which earned App Store Editor's Choice recognition in 2013. Collaborated with design co-founder to build product design and brand design teams.