~~ MANAGEMENT & DESIGN TEAM LEADERSHIP ~~

• Responsible for initiatives across multiple product areas: E-commerce, Product Adoption, Box Sign, Content Automation (Box Relay), Box Platform, Integrations, and new strategic initiatives, which included ~9 designers, ~20 product managers, ~100 engineers.

• Actively managed 5 designers - in office, remote, and international

~~ MATURING AND SCALING OUR DESIGN ORG ~~

• Developed materials and published our JIRA design team's project management process.

• Alongside other design leaders, implemented and standardized our process across the product and design org (80+ people).

• Consolidated over a dozen team meetings into weekly team planning and design reviews, reduced total meeting time by ~2 hours a week per designer and "ad hoc" requests by ~80%.

• Enabled teams accelerate their creative processes, operate 8-12 weeks ahead of engineering, and afforded extra time to ideate, validate designs, or support other product areas.

• Recruited, hired and helped to scale the design team from 9 to 21

• I presented a case to executive leadership and garnered funding for user research. Partnering with business analytics, product managers, and design leaders, we were able to capture and catalog a variety of user data and qualitative insights to develop a story of what users are saying, what they are doing, and how those dimensions have influenced product adoption and retention.

~~ TEAM LEAD FOR BOX SIGN (1 to 2 project) ~~

• Worked alongside executive leadership to evaluate and acquire an e-signature solution.

• Lead a team of 2 designers to rebuild, redesign, and integrate the acquired product in 7 months.

• Responsible for design resource strategy, design operations and program management, UX strategy, user research, competitive research, design jams (white boarding workshops), and the design execution of the Sign management experience and integration into Box.

~~ LEAD DESIGNER FOR BOX RELAY (1 to 2 project) ~~

• Partnered with senior product and engineering leaders to define, design, and validate/test an 18 month roadmap for Box Relay (a content automation, business process, workflow product).

• Drove a 2.6x increase in enterprise adoption, 6x increase in ARR, 6x increase in monthly active users, and 7.5x increase in activate automations.

~~ LEAD DESIGNER FOR PRODUCT ADOPTION (0 to 1 project) ~~

• Partnered with product and business analytics to analyze the adoption funnel, map the first time user journey, define user segments, apply multiple product adoption frameworks, review competitors, and facilitate workshops to develop product and design strategy.

• Focused on driving "day 1 activity," we developed an all new welcome experience to help users learn about Box, a check list to guide setup, empty states to orient users, and an announcement feed to drive continued awareness and engagement.

• Reduced first time sign in bounce rate by 24% and drove a 15 point increase in 60 day retention.

~~ DESIGN TEAM LEADERSHIP ~~

• I drafted a framework for our team's design process and partnered with another design leader to implement a JIRA workflow to track and manage all design dependent initiatives. The process was light weight and empowered each designer to intake, size, and track initiatives throughout the creative lifecycle.

• Supported the growth and development of 2 designers working on product adoption and e-commerce experiences.

• Full-stack product designer for Box Workflow Solutions on the web, helping teams take content from draft to final by automating their review and approval processes.

• Partnered with executives, product managers, engineering, and go to market teams to consolidate and reimagine existing workflow solutions.

• Moderated user testing, customer interviews, and surveys. I also delivered concepts, interaction specs, mockups, redlines, icons, illustrations, prototypes, and live demos.

• Mentored a small team of designers by providing feedback and direction, and increased the team's knowledge of best practices and current design trends.

• I was the lead interaction designer for Intel’s flagship multi-device security product McAfee® Total Protection™ (Win8, & Metro, Android & Web). 80+ million users.

• I collaborated with product managers throughout the discovery/ideation phase to define product requirements, create concepts, weigh stakeholder input and constraints, and worked closely with development teams to ensure product efficacy.

• I presented ideas in tangible forms: sketches, interaction flows, mockups, prototypes, and conducted usability research to validate assumptions and support proposed solutions.