I joined IMVU in 2014 and was an integral part of the product design team that adapted and transitioned the IMVU product experience to mobile platforms that continue to thrive today. Over the past 8 years at IMVU I have collaborated with stakeholders from every facet of the production teams, and designed the UX flows for many new features that function within the IMVU products across all platforms. These features have been largely successful and have improved the user experience and increased retention and revenue. I also enjoyed working closely with Jr Designers to help guide them, giving appropriate critiques and advice to help them improve their skills, all while empowering them to make educated design decisions that they feel strongly about and present with conviction. Starting in 2019, I worked on the implementation of VCOIN into our mobile products, an in-game, Ethereum based currency that has real world uses. We continued to build on this and I was recently working on the integration of NFT products into the IMVU metaverse, and beyond.

Responsible for creating the original UI art and iconic language for two new Google projects

June 2011 - Promoted to Lead UI/UX Designer in CityVille. Managed UI team and handled team scheduling, design direction to keep the CityVille style and experience consistent, as well as continuing to remain hands-on with the design and implementation of in-game features, internal and external marketing materials and cross promotions.

Feb 2013 - Feb 2014

After shipping CityVille to our Beijing office, I moved to a new mobile game development team based in the Zynga Mountain View office. There, I was an integral part of the FarmVille Mobile team, designing UI layout, UI art and assisting with the entire user experience.