Leading AI transformation of market leading recruiting platform.

Led design for DoorDash's fastest-growing business unit (500+ org, $1B+ annual run rate), shaping experiences for both Advertisers and Consumers. Designed complex campaign workflows for SMB & Enterprise restaurants, and CPG advertisers while ensuring ads enhanced the consumer experience. This required deep fluency in technical advertising systems alongside intuitive consumer design sensibility.

Built and led design for DoorDash's internal tools ecosystem from the ground up, spanning Support, Fraud, Trust & Safety, Data, Logistics and 100+ other tools serving 30,000+ employees. Overhauled the overall UX to elevate the craft of in-app customer support experience for 30M+ monthly active users across Consumers and Dashers, resulting in improved customer satisfaction with faster resolution time and $240M+ annual savings.

Following DocuSign's announcement to go beyond e-sign and automate the entire lifecycle of a contract, SpringCM was soon acquired to jump start that journey. I was the design lead for integrating SpringCM into the broader ecosystem of DocuSign, helping launch the new flagship product DocuSign CLM. Following the successful launch, my team was responsible for expanding the platform to further the customer reach with new capabilities.

Led a small but mighty team of designers and researchers. We were scrappy but effective and worked really well together like a well oiled machine. Redesigned the entire product, getting off legacy stack and modernizing the UX to make things 'just work'. SpringCM was recognized as one of the best Contract Lifecycle Management platform by the industry and its 'ease of use' was praised by many.