• Led design of end-to-end solutions for the Houzz consumer experience, with focus on user engagement.

• Launched numerous major projects. Highlights include Advice, Ideabooks, Browse Photos/Products, as well as the Houzz Browser Extension.

• Improved internal workflow and cross-functional transparency by building and establishing the Houzz Design System, and promoting a standard documentation process.

Led the design of end-to-end solutions for a wide-range of products. Highlights include e-commerce Product Return Flow, Product Review Flow, internal Data Analytics Dashboard, and various growth experiments.

• Provided iterative designs in a fast-paced AGILE start-up environment.

• Redesigned the company website. Improve conversion rates by designing and testing multiple variants through A/B testing. Analyze results quantitatively and qualitatively, and improve designs accordingly.

• Responsible for the design and implementation of customizable shapes for the shape library of the company's diagramming web app. Designed a brand new, updated look and feel of the shapes to improve user satisfaction.

• Promoted brand identity by designing promotional materials, such as custom sweatshirts and stickers.