Lead UX initiatives for B2B procurement automation software, enhancing efficiency through innovative design.

• Owned zero to one design of Prokur’s RFx Generator tool, designing features such as document collaboration, response collection, collaborative scoring and a results summary and data visualization page.

• Worked closely with C-Suite to balance business priorities with an optimal user experience.

Executed comprehensive competitive analysis and user research to define the product scope and pinpoint precise user requirements - dramatically increasing design efficiency and effectiveness through a robust understanding of user needs.

• Utilized Figma to create detailed wireframes, sitemaps, and high-fidelity prototypes, while also establishing and managing a robust design system of reusable components and styles for consistent and scalable user interfaces.

• Worked closely with developers to understand technological constraints to deliver effective designs that could be built within a realistic timeframe

• Meticulously prepared clear and concise design handoffs to developers, clearly outlining essential features, user interactions.

• Worked to deliver high quality coffee and tea beverages, as well as food and small bites to customers and on UberEats, Doordash and Grubhub

• Assist in inventory and restocking supplies

• Assist in store maintenance, upkeep and cleaning

• Deliver excellent customer service

• Manage store POS system

• Assisted in training new baristas

• Enhanced knowledge of coffee and barista skills including latte art, technical espresso and coffee skills including dialing in espresso, brew ratios, grind size, etc, as well as the history and knowledge of coffee bean origins and characteristics.

Key contributor to the UX team for a major overhaul of a travel recommendation website's digital presence.

• Developing and standardizing a comprehensive style guide and component library, which streamlined our design processes and ensured a consistent visual language across the website.

• Taking the lead on designing UI elements and interactions for a high-fidelity prototype using Figma, which brought our conceptual designs to life and facilitated more effective feedback and iteration.

• Spearheading the collection and meticulous analysis of qualitative data from usability studies, enabling us to deeply understand user behaviors and refine our designs to enhance user satisfaction.

• Collaboratively conducting thorough competitive analysis and user research, as well as engaging in contextual inquiries to ensure our design solutions were both innovative and perfectly tailored to the needs of our target audience.

Through these initiatives, we significantly enhanced the user experience, delivering a user-friendly, visually appealing, and highly functional website that stands out in the competitive travel industry.

Worked part time as a freelance photographer.

• Gained proficiency in both portrait and landscape photography preferring to only utilize natural light.

• Developed an intimate understanding of composition, lighting, color.

• Estimated 3,500+ total hours spent editing and developing skills using Adobe Lightroom and Photoshop.

• Photography jobs included event photography, sports photography, personal and group portraits, street photography, and landscape photography.

Buttrfly was a social media and marketing startup aimed at using Blockchain to provide a cryptocurrency fueled marketplace to match brands with online influencers.

Worked in a highly-collaborative, fast-paced environment within cross-functional teams to identify potential synergies between key influencers and smaller (micro) social media accounts. Conducted social media audits for key early clients to develop marketing strategies, as well as to build a machine-learning algorithm for later implementation.