# Andrew Koo > Product Experience Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/andrewkoo As a user experience designer, I uniquely combine the analytical rigor of my background in sociology and marketing with the aesthetic sensibility of a seasoned photographer. This fusion not only deepens my understanding of user behavior but also enhances my ability to craft visually appealing digital interfaces. My thorough research process is tailored to pinpoint precise user needs, resulting in tailored solutions that are not only functional but also visually captivating. These solutions consistently exceed user expectations and drive business success, thereby elevating the overall user experience. Skills: User Experience Design, User Research, Design Systems, Competitive Analysis, Usability Testing, Information Architecture, Prototyping, Figma, Adobe CC, Sketching, IBM SPSS, Heuristic Evaluation, Collaboration, Creativity, Photography ## Work Experience ### Product Designer @ Prokur, Inc. Jan 2022 – Present Lead UX initiatives for B2B procurement automation software, enhancing efficiency through innovative design. -Owned zero to one design of Prokur’s RFx Generator tool, designing features such as document collaboration, response collection, collaborative scoring and a results summary and data visualization page. -Worked closely with C-Suite to balance business priorities with an optimal user experience. Executed comprehensive competitive analysis and user research to define the product scope and pinpoint precise user requirements - dramatically increasing design efficiency and effectiveness through a robust understanding of user needs. -Utilized Figma to create detailed wireframes, sitemaps, and high-fidelity prototypes, while also establishing and managing a robust design system of reusable components and styles for consistent and scalable user interfaces. -Worked closely with developers to understand technological constraints to deliver effective designs that could be built within a realistic timeframe -Meticulously prepared clear and concise design handoffs to developers, clearly outlining essential features, user interactions. ### Barista @ Bean & Bean Coffee Jan 2021 – Jan 2022 | Fort Lee, New Jersey, United States - Worked to deliver high quality coffee and tea beverages, as well as food and small bites to customers and on UberEats, Doordash and Grubhub - Assist in inventory and restocking supplies - Assist in store maintenance, upkeep and cleaning - Deliver excellent customer service - Manage store POS system - Assisted in training new baristas - Enhanced knowledge of coffee and barista skills including latte art, technical espresso and coffee skills including dialing in espresso, brew ratios, grind size, etc, as well as the history and knowledge of coffee bean origins and characteristics. ### UX Designer @ REX Jan 2022 – Jan 2022 | Remote Key contributor to the UX team for a major overhaul of a travel recommendation website's digital presence. -Developing and standardizing a comprehensive style guide and component library, which streamlined our design processes and ensured a consistent visual language across the website. -Taking the lead on designing UI elements and interactions for a high-fidelity prototype using Figma, which brought our conceptual designs to life and facilitated more effective feedback and iteration. -Spearheading the collection and meticulous analysis of qualitative data from usability studies, enabling us to deeply understand user behaviors and refine our designs to enhance user satisfaction. -Collaboratively conducting thorough competitive analysis and user research, as well as engaging in contextual inquiries to ensure our design solutions were both innovative and perfectly tailored to the needs of our target audience. Through these initiatives, we significantly enhanced the user experience, delivering a user-friendly, visually appealing, and highly functional website that stands out in the competitive travel industry. ### Freelance Photographer @ Andrew Koo Photography Jan 2014 – Jan 2020 Worked part time as a freelance photographer. - Gained proficiency in both portrait and landscape photography preferring to only utilize natural light. - Developed an intimate understanding of composition, lighting, color. - Estimated 3,500+ total hours spent editing and developing skills using Adobe Lightroom and Photoshop. - Photography jobs included event photography, sports photography, personal and group portraits, street photography, and landscape photography. ### Business Development and Marketing Intern @ ButtrflyAI Jan 2018 – Jan 2018 | Greater Los Angeles Area Buttrfly was a social media and marketing startup aimed at using Blockchain to provide a cryptocurrency fueled marketplace to match brands with online influencers. Worked in a highly-collaborative, fast-paced environment within cross-functional teams to identify potential synergies between key influencers and smaller (micro) social media accounts. Conducted social media audits for key early clients to develop marketing strategies, as well as to build a machine-learning algorithm for later implementation. ### Marketing Intern @ Wolters Kluwer Health Jan 2017 – Jan 2017 | Chicago, IL Marketing Intern for Emmi® - an AI solution that helps increase patient engagement, and optimize patient care and experiences. Worked with CRM tools to increase patient engagement and drive conversation rates Helped facilitate transition from Hubspot CRM to Salesforce. Assisted in managing company social media accounts. ## Education ### Bachelor of Arts - BA in Sociology Pitzer College ### User Experience Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/andrewckoo - Portfolio: https://andrewkooportfolio.com --- Source: https://flows.cv/andrewkoo JSON Resume: https://flows.cv/andrewkoo/resume.json Last updated: 2026-04-13