• Formulated marketing strategy for product roll-out for B2B and B2C customer relations, driving increased engagement.

• Spearheaded user-centric design of a mobile e-commerce platform, enhancing user experience through innovative UX/UI solutions.

• Conducted A/B testing and integrated user feedback with market insights to optimize user experiences, accelerating prototype iterations.

• Developing several immersive virtual reality environments in Unreal Engine in a broader gamified experience

• Conducting in-depth research to stay updated on emerging trends and best practices in the XR industry.

• Re-designing the website to decrease the bounce rate through visual clarity and simplified user flows

• Engaging in collaborative projects with diverse teams to develop and implement XR solutions.

Co-founded and lead UC Berkeley's first and only UX-dedicated student run organization. Expanded membership, scope, and clientele of the organization eightfold over the course of one semester.

• Contracted with companies and on-campus organizations to create impactful user interfaces.

• Partnered with Design@Berkeley to host Berkeley's largest semesterly Designathon.

• Invited and partnered with industry professionals to host speaker events and workshops

• Developed a welcoming and inclusive design space at Berkeley for UX-interested students.

Course instructor of UC Berkeley's only student run neuroscience course. Curated and researched course material and instruction strategies to enhance the experience of attending students.

Initiated and led team of designers to rebrand and redesign the MIND Coffee website to better optimize for brand identity and overall flow of the website