Leading the end-to-end experience vision for Dell’s My Account platform across consumer, enterprise, and channel segments — including subscriptions, service contracts, and first-party contract management — impacting millions of global users.

Designing scalable content and interaction systems for Digital Signature workflows and Dell Premier internal tools, driving consistency and efficiency across products.

Partnering with global stakeholders to define and implement a unified design language and interaction patterns for My Account, enabling cohesive experiences at scale.

Championed a user-centered, accessibility-first design approach — resulting in improved task efficiency and satisfaction for diverse customer segments, including enterprise and channel partners.

Led UX for the Ironclad Repository, focusing on scalable information architecture, granular permission models, and intelligent notification systems to support enterprise legal operations.

Designed and launched Smart Import, an AI-powered feature that streamlined legacy contract ingestion — significantly accelerating customer onboarding and document migration.

Drove early-stage discovery in ambiguous problem spaces through user research, rapid prototyping, and cross-functional alignment.

Delivered high-fidelity prototypes and clear, narrative-driven design specs that enabled seamless collaboration across product, engineering, and executive stakeholders.

Specialized in interaction design for AutoCAD Web, with a strong focus on user-centered workflows and task efficiency.

Designed scalable interaction patterns aligned with product OKRs, supporting the evolution of AutoCAD’s web experience.

Developed wireframes, interactive prototypes, and detailed user flows to define and refine key behaviors and tasks.

Conducted qualitative mapping and analysis to inform product strategy and enhance usability.

Collaborated closely with cross-functional teams — including design, product, engineering, and QA — to uphold intuitive interaction paradigms and deliver a seamless user experience.

ENHANCE GAMES

Design and development for the sites rezinfinite.net, luminesremastered.com, and tetriseffect.com. I partnered with Enhances’ marketing team to produce a web enabled end to end experience. I contributed to a hugely successful product by contributing to its download conversions that exceeded expectations. Critically acclaimed, Tetris Effect won numerous awards such as Eurogamers Game of the Year and the New Yorkers 10 Best Video Games.

CAMOUFLAJ STUDIOS

I was approached by Camouflaj makers of the hit game Republiqué to help redesign their online presence. I worked with them on specific goals to create a vehicle to connect with fans and offer recruiting engagement for their in house game development and design studio. The result was the successful development and visually stunning redesign that conveyed Camouflaj’s core principles and showcased their game development process to their fans.

MAKERS FUND

I helped Makers Fund make an impact in the interactive entertainment industry by providing new design solutions to the second iteration of their website. The main goal was to feature a rich portfolio of gaming companies that share their core beliefs with the purpose is to provide capital to emerging gaming platforms, ecosystems and studios.